- GroupM: Web Slows Worldwide Ad Expansion, Marketing Too
MediaDailyNews, Joe Mandese - Monday, July 31, 2006
At a time when the U.S. and world advertising marketplace should ...
- Radio's Still Mired, Ad Demand Remains Tired
MediaDailyNews, Joe Mandese - Monday, July 31, 2006
Rising demand from national advertisers helped offset a languishing local radio advertisi ...
- Nielsen Glitch Zaps Commercial Minutes Data
MediaDailyNews, Joe Mandese - Thursday, July 27, 2006
CBS research czar David Poltrack made news last month when, during ...
- Nielsen Rejects Fledgling TV Net's Plea For Ratings, Outspoken Owner Vows Action
MediaDailyNews, Joe Mandese - Wednesday, July 26, 2006
Weeks before the launch of a new cable TV network, Nielsen Med ...
- Task Force Set To Unveil Electronic Trading System, Outreach To Media
MediaDailyNews, Wayne Friedman, Joe Mandese - Tuesday, July 25, 2006
An ad industry task force exploring the development of a controversial onli ...
- Treffiletti Returns To Agency World, Eschews Big Shop For Digital Boutique
Online Media Daily, Joe Mandese - Tuesday, July 25, 2006
Just months after leaving a major digital media shop--Carat Fusion--because he h ...
- Thrown, Cable Gets Back In Commercial Ratings Loop, Readies Its Own Plan
MediaDailyNews, David Goetzl, Joe Mandese - Monday, July 17, 2006
Caught off guard by the broadcast networks' shocking announcement that they h ...
- ReacTV Finally Gets A Reaction From Nielsen
MediaDailyNews, Joe Mandese - Friday, July 14, 2006
At a time when Nielsen seems especially keen on developing new clien ...
- TV Effort Searches, Finds Key Words, Phrases For Engagement
MediaDailyNews, Joe Mandese - Wednesday, July 12, 2006
Court TV, backed by a group of some of Madison Avenue's bigge ...
- Columbus Discovers The World: Independent Network To Compete With Global Media Shops
MediaDailyNews, Joe Mandese - Tuesday, July 11, 2006
The biggest independent media services agencies in three major markets - t ...
- Study Finds Mobile Video More Hype Than Reality - For Now
MediaDailyNews, Joe Mandese - Tuesday, July 11, 2006
Much of the buzz surrounding rapid consumer adoption of new portable vid ...
- Italy, Ad Industry Win World Cup: ZenithOptimedia Boosts Outlook - Again
MediaDailyNews, Joe Mandese - Monday, July 10, 2006
Italy may have won the World Cup, but Madison Avenue is winni ...
- Starcom MediaVest, MindShare Surpass OMD As Top Media Shops
MediaDailyNews, Joe Mandese - Monday, July 10, 2006
Starcom MediaVest Group has surpassed OMD globally, and MindShare has beat ...
- VNU Shifts From Target To Suitor, Acquires R&R
MediaDailyNews, Joe Mandese - Friday, July 7, 2006
Weeks after being acquired by a group of private equity firms, V ...
- Ad Execs, Media Divided On Source Of Upfront Ad Erosion
MediaDailyNews, Joe Mandese - Thursday, July 6, 2006
With official final estimates for 2006-07 network prime-time upfront ad deals bei ...
- Fast Forward
Media Magazine, Joe Mandese - Thursday, July 20, 2006
About the time this magazine reaches your mailbox, many of you won ...