- It's Official, And Anticlimactic: Wal-Mart Taps Draft, Carat
MediaDailyNews, Joe Mandese - Tuesday, October 31, 2006
A week after news leaked that Wal-Mart had tapped Interpublic's Draft F ...
- WPP, IPG Run With Spot Runner, Back Automated Media Buying System
MediaDailyNews, Joe Mandese - Monday, October 30, 2006
WPP and Interpublic, two of the world's largest buyer's of media, a ...
- Wal-Mart Moves Signal New Power Shift From Retailers To Consumers
MediaDailyNews, Joe Mandese - Friday, October 27, 2006
Two possibly interrelated moves signal a profound shift for the world's bigge ...
- Fatal Book Meeting Adds New Chapter For Verklin's Next Project
MediaDailyNews, Joe Mandese - Friday, October 27, 2006
Tuesday afternoon, when Carat CEO David Verklin took a meeting with t ...
- Hold The O: Nielsen's No-Show CEO Was Absent With Leave, Now She's Back In Tow
MediaDailyNews, Joe Mandese - Friday, October 27, 2006
Usually, when the CEO of a major U.S. corporation goes missing f ...
- TNS Issues Challenge For Open Test Of Commercial Data, Nielsen Demurs
MediaDailyNews, Joe Mandese - Thursday, October 26, 2006
In a lively, sometimes impassioned forum on Nielsen's plans to introduce avera ...
- Wal-Mart Expected To Name Draft, Carat, R/GA, Shake-Up Media Strategy
MediaDailyNews, David Goetzl, Joe Mandese - Thursday, October 26, 2006
Wal-Mart reportedly has decided to move its massive advertising account to ...
- Nielsen, News Corp. Bury Official Hatchet, 8-Year Deal May Flame Antitrust Suit
MediaDailyNews, Joe Mandese - Thursday, October 26, 2006
In what appears to be the official final chapter of a lon ...
- TNS To Pitch Role In Nielsen's Commercial Ratings, Data Reveals Cable Concerns
MediaDailyNews, Joe Mandese - Wednesday, October 25, 2006
The most interesting presentation at today's special Advertising Research Foundation forum ...
- Aegis Sets 'Extraordinary' Meeting, Asks Shareholders To Reject Bollore -- Again
MediaDailyNews, Joe Mandese - Wednesday, October 25, 2006
Aegis Group today announced it will hold an "extraordinary general meeting" ...
- Cable Opts Out, Some Call It A Cop Out
MediaDailyNews, Wayne Friedman, Joe Mandese - Wednesday, October 25, 2006
On the eve of yet another industry summit to discuss Nielsen's pla ...
- Aegis' New French Connection, Publicis Signals Renewed Interest
MediaDailyNews, Joe Mandese - Tuesday, October 24, 2006
Aegis Group, the London-based parent of Carat, Isobar and other media network ...
- Nielsen Offers Commercial Ratings As Public Service, Some See Hidden Agenda
MediaDailyNews, Joe Mandese - Friday, October 20, 2006
Nielsen's aggressive push to deploy so-called commercial ratings by the end ...
- Merrill Lynch Recommends aQuantive, Cites Growth In Digital Media
Online Media Daily, Joe Mandese - Friday, October 20, 2006
In an update on the global advertising and marketing services industry issu ...
- Has Rebundling Begun, Or Did The Interpublic Guys Just Blink?
MediaDailyNews, Joe Mandese, Tom Siebert - Thursday, October 19, 2006
Was Wednesday's restructuring of Interpublic's media operations what some have predicted ...
- NBCU 2.0: More Digital, Less Analog, And Fewer People
MediaDailyNews, Joe Mandese - Thursday, October 19, 2006
One day after one of Madison Avenue's biggest players - Interpublic ...
- IPG's New Media Model: Autonomous Interdependence Vs. Unbridled Independence
MediaDailyNews, Joe Mandese - Thursday, October 19, 2006
From the outside, Wednesday's reorganization of Interpublic's media operations may look li ...
- Dow Jones, Reuters Part Ways, Remake Business News Brands
MediaDailyNews, Joe Mandese - Wednesday, October 18, 2006
In a deal that will accelerate the restructuring of two of t ...
- Study Reveals New Commercial Avoidance Culprit: Talking
MediaDailyNews, Joe Mandese - Tuesday, October 17, 2006
Madison Avenue tends to worry about the impact of remote controls a ...
- Nielsen Fund Backs Primary Research On How People Watch Video
MediaDailyNews, Joe Mandese - Tuesday, October 17, 2006
A group of influential agency and TV industry researchers, backed with hea ...
- P&G Goes Interactive For Tide To Go, Uses Satellite TV As Promo Medium
MediaDailyNews, Joe Mandese - Tuesday, October 17, 2006
In the first major interactive TV advertising buy by a big packag ...
- DVR Ratings Helping, Not Hurting Major Nets
MediaDailyNews, Joe Mandese - Monday, October 16, 2006
The growing penetration of digital video recorders do not appear to ...
- Reuters Gets A 'Second Life,' Opens Virtual Online News Bureau
Online Media Daily, Joe Mandese - Monday, October 16, 2006
In a case of real life imitating virtual art, worldwide news servi ...
- Analysts Downgrade Ad Outlook -- Again -- Detect Shift Vis-A-Vis Economic Growth
MediaDailyNews, Joe Mandese - Thursday, October 12, 2006
A well regarded Wall Street research team has once again downgraded t ...
- Patent Tending: New Media Ratings Methods Affirmed, Challenged Too
MediaDailyNews, Joe Mandese - Thursday, October 12, 2006
Two unrelated patent developments on Wednesday could have a profound influence ...
- Prime-Time Rating Points Valued At Nearly $400 Million
MediaDailyNews, Joe Mandese - Wednesday, October 11, 2006
No one may ever know the absolute cost of the networks' decisi ...
- Nielsen, NetRatings 'Fuse' TV And Online Ratings, Plan Single Sample
MediaDailyNews, Joe Mandese - Tuesday, October 10, 2006
Signaling an even deeper commitment to the Internet, VNU, the parent ...
- Marketers Let Go, Converse And Flip The Funnel
MediaDailyNews, Joe Mandese - Monday, October 9, 2006
ORLANDO - Some of the nation's biggest advertisers slipped down a rabb ...
- Advertisers Let Go Of Old Marketing, Hold On To Old Medium: TV
MediaDailyNews, Joe Mandese - Monday, October 9, 2006
ORLANDO - Big marketers may be letting go of old marketing habit ...
- Funk Named Media Director At Real Branding, Boutique Raids Second Carat Exec
MediaDailyNews, Joe Mandese - Thursday, October 5, 2006
Real Branding, a hot interactive shop based in San Francisco and N ...