- Market Focus: African-American Sites
Online Media Daily, John Hallenborg - Tuesday, June 18, 2002
For ethnic affinity portals, the struggle continues online. ...
- FutureTool: adPointer Turns the Cursor into an Ad Vehicle
Online Media Daily, John Hallenborg - Tuesday, June 18, 2002
Talk about line-of-sight advertising. adReady’s just-launched adPointer is an online device th ...
- Market Focus: Music Sites
OMMA Magazine, John Hallenborg - Tuesday, May 1, 2001
The sector ranges from entertainment powerhouses like MTV and Rolling Stone ...
- MARKET FOCUS - Mid-Atlantic Region
OMMA Magazine, John Hallenborg - Monday, January 29, 2001
The mid-Atlantic region, as defined in the Gartner Group’s regional website repo ...
- FutureTool: AdPilot Version 1.1
OMMA Magazine, John Hallenborg - Monday, January 29, 2001
Determining optimum return-on-investment (ROI) for online ad campaigns has been something ...
- Future tool: Weatherbug
OMMA Magazine, John Hallenborg - Friday, December 1, 2000
The Weatherbug (www.weatherbug.com) is a free program that can be downloaded ...
- MARKET FOCUS - Hispanic Sites
OMMA Magazine, John Hallenborg - Sunday, October 1, 2000
Bilingual portals target a young, fast-growing market. Latinos are hooking up ...
- Research Behind the Numbers: News Audience
OMMA Magazine, John Hallenborg - Friday, September 1, 2000
The Internet is on track to surpass TV networks as a sour ...
- FutureTool: Point Roll ad banners spawn ‘mini web pages’
OMMA Magazine, John Hallenborg - Tuesday, June 18, 2002
‘Call me when you’ve got something new,’ scoffs the jaded advertiser ...
- Research Behind the Numbers: Q2 Revenues
OMMA Magazine, John Hallenborg - Tuesday, June 18, 2002
Banners lose ground; classifieds and rich media gain. ...
- FutureTool: Print2Web Tracking measures online response
OMMA Magazine, John Hallenborg - Tuesday, June 18, 2002
Most advertisers would welcome a fresh method for measuring print advertising a ...
- MarketFocus: Northeast Sites
OMMA Magazine, John Hallenborg - Monday, June 17, 2002
Boston knows beans about the web. ...
- Clickpicks: Best Sites for Media Job Hunting, Online and Off
OMMA Magazine, John Hallenborg - Friday, June 21, 2002
As the Internet economy grows, and more jobs are created, media professiona ...
- Buying Traditional MEDIA Online
OMMA Magazine, John Hallenborg - Friday, June 21, 2002
Forget the phone and fax. A growing array of websites is leadi ...
- Market Focus: West Coast
OMMA Magazine, John Hallenborg - Friday, June 14, 2002
This large, diverse market calls for geo-targeting in a variety of media. ...
- FutureTool: theDial
OMMA Magazine, John Hallenborg - Friday, June 14, 2002
Most newer-generation PCs are equipped with improved audio capability, which has prompt ...
- Market Focus: Travel Sites
OMMA Magazine, John Hallenborg - Thursday, June 13, 2002
For travel advertisers, the quest for direct-response results on the web needn ...
- FutureTool: VFlash Messenger
OMMA Magazine, John Hallenborg - Thursday, June 13, 2002
VFlash Messenger is a user-activated pop-up display device. It can be download ...
- FutureTool: BuzzBox
OMMA Magazine, John Hallenborg - Thursday, June 13, 2002
In some respects, JackStreet.com’s BuzzBox is an archetypical future tool. Its desi ...