- Analyze This: How Granular Should We Get?
Media Magazine, John Spiropoulos - Thursday, November 1, 2007
In recent years, commercial ratings have come to the forefront of t ...
- Commercial Ratings: From Conceptual Leap To Implementation
MediaDailyNews, John Spiropoulos - Wednesday, July 26, 2006
Nielsen has taken a bold conceptual leap in how it will measu ...
- A Fool's Errand Over And Over Again
MediaDailyNews, John Spiropoulos - Thursday, February 23, 2006
If Nielsen reports it, the data must be right. That's the mant ...
- The Keys To The Castle, All Three Of Them
MediaDailyNews, John Spiropoulos - Thursday, December 15, 2005
Every once in a while it's interesting to sit back and ta ...
- Catchphrase Of Fall TV Season: Status Quo
MediaDailyNews, John Spiropoulos - Wednesday, November 16, 2005
One thing is clear after the first few weeks of the 2005-20 ...