Articles by John All articles by John
- In High-Stakes Ad Game, Agencies Losing Cards in
MediaDailyNews on
03/25/2010
Ad agencies are risking obsolescence. Many are operating with systems more linked to the Seventies than today. Key agency data just isn't yielding total value.
- The Year of Living Efficiently in
Online Media Daily on
01/20/2010
Agencies and ad media brokers need standards: If recent economic history has taught the business world anything, it's that periodically, going back to basics is essential.
- Cross-Media Analytics Can Better Assess Campaigns in
MediaDailyNews on
11/04/2009
With millions -- even tens or hundreds of millions -- at stake, clients want hard data showing that their budgets are being well spent. Cross-media analytics can calculate true payback of media investments.
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