John Bremer
Member since October 2010Contact John- Chief Research Officer Compete
- 110 River Drive South Apt 808
- Jersey City New Jersey
- 07310 USA
- Yes -- But Is It Representative? in
Metrics Insider on
11/19/2010
Among the wide-ranging -- and occasionally unusual -- job titles I've had in my career, almost all have featured a single word: "representativeness." Confusing to some and misunderstood by others,
"representativeness" appears in these job titles because of its fundamental ability to help the research industry answer our client's most pressing business questions. So I pose the question: What is
representativeness, and how do we know it when we see it? As someone with a long job history of positions with "representativeness" in the title, I hope I can bring some perspective to this question.
- The Web Isn't Dead -- But Research Is A Mixed Berry Torte in
Metrics Insider on
10/12/2010
I was somewhat distraught about my career prospects when I read the proclamation on the front of Wired magazine last month: "The Web is Dead." The articles supporting the title were interesting and
by reading them, I realized that things were not as bleak as the cover line seems to be saying they are. The Internet pie is growing, but it is no longer a simple apple pie -- it has morphed into a
mixed fruit torte.