- Unlockable 'Unlocks' Old T/V Ad Model
Video Insider, John R. Osborn - Tuesday, July 30, 2013
Perhaps the greatest challenge in the ad-supported T/V (Television/video) sector is o ...
- Time Warner, Dish, Take 2 Opposite Approaches To Television Viewer Ad-Skipping
Video Insider, John R. Osborn - Friday, June 28, 2013
I'm angry. I'm an angry customer of Time Warner Cable because, witho ...
- As T/V Fragmentation Explodes, Need for Aggregation Increases
Video Insider, John R. Osborn - Tuesday, June 4, 2013
What is aggregation? Miriam-Webster defines it as "a) the collecting of uni ...
- Waste-Free Ad Spending: Hitbliss' Dramatic New Business Model
Video Insider, John R. Osborn - Friday, May 3, 2013
I've long held that the barrier to T/V (Television/Video) advertisers getting a ...
- Advertisers, Agencies: It's OK To Pay For Completed T/V Ad Views!
Video Insider, John R. Osborn - Wednesday, April 3, 2013
At my local vegetable stand, I don't buy produce based on cheape ...
- Intrusive, Interruptive Or Invited T/V Ads?
Video Insider, John R. Osborn - Wednesday, March 6, 2013
There is a difference between intrusive/interruptive and invited T/V (Television/Video) advertising. A ...
- Will Netflix's 'House Of Cards' Contribute To More Cord-Cutting?
Video Insider, John R. Osborn - Tuesday, February 5, 2013
On Feb. 1, Netflix released its original production of "House of Cards ...
- Programmers' Second-Screen Love Affair Threatens TV Ad Effectiveness
Video Insider, John R. Osborn - Thursday, January 10, 2013
There has always been an unnamed conflict of interest within the histor ...
- Brand Manager Again: What I'd Do With T/V Today Knowing What I Know Now
Video Insider, John R. Osborn - Wednesday, December 5, 2012
When I headed up media planning and buying at BBDO Media ...
- What If We Judged Traditional TV Ad Buying by Emerging T/V Standards?
Video Insider, John R. Osborn - Thursday, November 8, 2012
My two most recent Online Video Insider pieces focused on the wor ...
- How RTB Video Exchanges Will Create A New T/V Business Model
Video Insider, John R. Osborn - Tuesday, October 9, 2012
Dramatic growth in "Big Data" is driving a revolutionary advance in buyi ...
- What You Need To Know About The Revolutionary Arrival Of RTB/Ad Exchanges
Video Insider, John R. Osborn - Tuesday, September 25, 2012
The past year has seen a revolutionary advance in techniques and t ...
- The Importance Of Search In Next-Gen T/V Business Model
Video Insider, John R. Osborn - Thursday, August 16, 2012
The "golden age" of television (1950s and 1960s) offered limited offerings (a ...
- Sticky Advertising: Aleve Outmaneuvers The DVR On 'Jeopardy'
Video Insider, John R. Osborn - Friday, July 13, 2012
One of the advantages of having DVR functionality and being a f ...
- HBO's 'Newsroom' Milestone In Emerging T/V Business Model Continuum
TV Board, John R. Osborn - Monday, July 2, 2012
Last week's premiere of "The Newsroom" on HBO marked the return ...
- To Bundle or Not To Bundle - That Is the Question for T/V (Television/Video)
Video Insider, John R. Osborn - Thursday, June 21, 2012
For those enterprises still receiving substantial cash from the traditional television busine ...
- Building Respect Into Ad-supported T/V Through Quid Pro Quo Model
Video Insider, John R. Osborn - Thursday, May 31, 2012
Traditional television outlets have built tremendous profits over the years by addi ...
- News Items Reveal A Changing T/V Landscape
Video Insider, John R. Osborn - Thursday, April 26, 2012
Two items reported in the news this month demonstrate how oft-overlooked med ...
- Why Are There Still Upfronts When There Are So Many New Ways For Viewers To Access T/V?
Video Insider, John R. Osborn - Tuesday, April 3, 2012
Year after year advertisers have been willing to lay down ever-increasing amoun ...
- 'A Voice of the TV Viewer' 'NY Times' Ad: Who, What, And Why?
Video Insider, John R. Osborn - Friday, March 2, 2012
As a subscriber to the print version of the New York Time ...
- Connected TV: A Viable Ad-Supported Business Model?
Video Insider, John R. Osborn - Thursday, February 2, 2012
Always on the lookout for emerging business models in the advertising-supported T ...
- AAMP Study On VOD Consumer Shows the Good, Bad & Ugly Sides Of Media Research
Video Insider, John R. Osborn - Wednesday, December 7, 2011
The Advanced Advertising Media Project (AAMP) released some results from its Pha ...
- A Snapshot: How Broadcast Networks Are Handling Online, Cable VOD Commercial Loads
Video Insider, John R. Osborn - Wednesday, November 9, 2011
This week I took a "snapshot" of how TV broadcast networks a ...
- Where Will Netflix Go From Here?
Video Insider, John R. Osborn - Friday, October 14, 2011
With the dust only just beginning to settle from Netflix's recent ma ...
- Imagining An Ad-supported VOD World
Video Insider, John R. Osborn - Thursday, September 15, 2011
David Poltrack, Chief Research Officer at CBS, has said over the yea ...
- TV Audience Ratings: Less And Less Relevant for Advertisers
TV Board, John R. Osborn - Friday, May 27, 2011
With the National Television Upfront presentations for the 2011/2012 season completed, it ...