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Jon Chattman

Member since October 2007Contact Jon

Articles by Jon All articles by Jon

  • Branded Entertainment Deals Seek Proactive Metrics  in MediaDailyNews on 11/28/2008

    The cancellation of the product-placement-fueled action series "My Own Worst Enemy" should trigger broadcasters and advertisers to seek additional metrics and options for "make goods" on product placement. Brand managers are mandated: Only what gets measured, gets bought!

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