Jordan Harris
Member since December 2004Contact Jordan- Director of Marketing Syndicated Network Television Association
- http://www.snta.com
- One Penn Plaza
- Suite 5310
- New York New York
- 10119 USA
Television trade organization
Articles by Jordan All articles by Jordan
- Back To Back-To-School in
MediaDailyNews on
08/04/2010
Marketers can extend the value of their media and effectively impact value-conscious moms by executing summer-specific communications programs. And it pays to look beyond prime time.
- Media Metrics: No Vacation for Marketers in
Media Magazine on
05/20/2008
Look out your window: it's summer outside. While most Americans look forward to warmer weather, taking days off from work and spending more time in the sun, many marketers can't risk taking a vacation from selling their products and services. And it requires a bit more than toting a BlackBerry to the beach. Marketing during the summer is especially crucial for many competitive categories and understanding how consumer behavior changes. And acting upon it can add the needed efficiency, reach and impact that help a communications plan achieve a competitive advantage.
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