Jordan Bitterman
Member since February 2011- SVP, Brand Activation Digitas
- 355 Park Avenue South
- New York New York
- 10010 USA
Articles by Jordan All articles by Jordan
- Super Bowl Ads: Let's Review in
Marketing Daily on
02/07/2011
While there's nothing wrong with trial-and-error, a few critical rules must be embraced moving forward.
Comments by Jordan All comments by Jordan
- Upfront? We Don't Need No Stinking Digital Video Upfront
by
Daisy Whitney
(VidBlog on
02/23/2012)
Applaud the conviction, but respectfully disagree with the headline. By creating the Digital Content NewFronts, together with AOL, Hulu, Google/YouTube, Microsoft Advertising, Yahoo! and other critical partners, we are establishing a practical marketplace for native digital content. The market is ready. Consumers are consuming. The timing is right. And agree that on merit success will come.
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