Jordan Bitterman

Articles by Jordan All articles by Jordan

• Super Bowl Ads: Let's Review  in Marketing Daily on 02/07/2011
  

  While there's nothing wrong with trial-and-error, a few critical rules must be embraced moving forward.

Comments by Jordan All comments by Jordan

• Upfront? We Don't Need No Stinking Digital Video Upfront by Daisy Whitney (VidBlog on 02/23/2012)
  

  Applaud the conviction, but respectfully disagree with the headline. By creating the Digital Content NewFronts, together with AOL, Hulu, Google/YouTube, Microsoft Advertising, Yahoo! and other critical partners, we are establishing a practical marketplace for native digital content. The market is ready. Consumers are consuming. The timing is right. And agree that on merit success will come.

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