- Chase Drops, Still Tops Direct Mail Volume List
Marketing Daily, Judy Warner - Monday, March 5, 2007
[Financial Services] The volume of postal mail is expected to decrease aft ...
- Bank Buys Naming Rights To Youth Soccer Fields
Marketing Daily, Judy Warner - Friday, March 2, 2007
[Financial Services] It may not be one of the biggest sports marketi ...
- B2B Lender CIT Breaks First Wave of Ads
Marketing Daily, Judy Warner - Wednesday, February 28, 2007
[Financial Services] The campaign will include print ads, advertorials, radio and even ...
- MasterCard To Debut PayPass Ad On Academy Awards
Marketing Daily, Judy Warner - Thursday, February 22, 2007
[Financial] In addition to the new 60-second spot, the company is posti ...
- BofA Leaps Ahead With On-The-Go Banking
Marketing Daily, Judy Warner - Wednesday, February 21, 2007
[Financial] The bank hopes to inspire loyalty by deepening its relationship wi ...
- Travelers Sees Weddings As Relationship Starter
Marketing Daily, Judy Warner - Monday, February 19, 2007
[Financial Services] Travelers has introduced a no-deductible wedding insurance policy as ...
- Citi Rebrands, Sells Umbrella Back To Travelers
Marketing Daily, Judy Warner - Wednesday, February 14, 2007
[Financial Services] In a long-anticipated move, Citigroup unveiled its new global rebrandin ...
- American Express Outlines Next-Generation Rewards
Marketing Daily, Judy Warner - Monday, February 12, 2007
[Financial Services] American Express will introduce a rewards enhancement this year givi ...
- Chase Claims Top Spot Among Card Issuers
Marketing Daily, Judy Warner - Thursday, February 8, 2007
[Financial Services] The freedom to switch between point and cash rewards ...
- Gem, Flower Spending Increases During Super Bowl
Marketing Daily, Judy Warner - Monday, February 5, 2007
[Trends] Whether it's a jump on Valentine's Day shopping or to assua ...
- Bank of America Offers Free Online Budgeting Tools
Marketing Daily, Judy Warner - Thursday, February 1, 2007
[Financial Services] As part of its drive to deliver innovative banking product ...
- Franklin Mint Casts Ads For New Coin Collection
Marketing Daily, Judy Warner - Tuesday, January 30, 2007
[Collectibles] A freshly minted series of coins featuring the American presidents ...
- Tax Season Unleashes Marketing Blitz
Marketing Daily, Judy Warner - Friday, January 26, 2007
[Financial Services] It's tax preparation season and marketers are out in fu ...
- Scottrade Increases Spending With First New Ads In Four Years
Marketing Daily, Judy Warner - Tuesday, January 23, 2007
[Financial Services] Saying it has tripled the number of active accounts a ...
- Progressive Directs New Ads At Unseating Geico
Marketing Daily, Judy Warner - Friday, January 19, 2007
[Financial Services] Progressive Direct this week broke the first of a doz ...
- New Citi Name, Arc Represent More Global View
Marketing Daily, Judy Warner - Wednesday, January 17, 2007
[Financial Services] Brand experts, reacting to reports that giant Citgroup intends ...
- Port Authority Pulls Plug On Geico's GW Bridge Deal
Marketing Daily, Judy Warner - Wednesday, January 10, 2007
[Financial Services] Responding to apparent political pressure, the Port Authority of N ...
- BofA Tests Reduced-Fee Mortgage In Washington
Marketing Daily, Judy Warner - Wednesday, January 10, 2007
[Financial Services] Bank of America is testing a reduced-fee mortgage program ...
- State Street Aims For Precision In ETF Overhaul
Marketing Daily, Judy Warner - Tuesday, January 9, 2007
[Financial Services] State Street Global Advisors is rebranding its exchange-traded funds und ...
- Geico's Gecko Takes George Washington Bridge
Marketing Daily, Judy Warner - Friday, January 5, 2007
[Financial Services] Beginning as early as next week, motorists crossing the Geor ...
- Financial Services Marketer of the Year: Bank of America
Marketing Daily, Judy Warner - Tuesday, January 2, 2007
A boffo performance in 2006 created this country's first true coast-to-coast b ...
- Retail Banks Need To Innovate To Keep Customers In Fold
Marketing Daily, Judy Warner - Wednesday, December 27, 2006
[Financial Services] As customers demand "right here, right now" services and plen ...
- Schwab Buys 401K Firm To Pursue Bigger Companies' Plans
Marketing Daily, Judy Warner - Tuesday, December 26, 2006
[Financial Services] Charles Schwab Corp.'s decision to buy The 401(k) Co. f ...
- Easy Pay Credit Spreads To Vending Machines, Toll Roads
Marketing Daily, Judy Warner - Friday, December 22, 2006
[Financial Services] Cadbury Schweppes will equip vending machines in major cities a ...
- Chase Bows Long-Form ITV Campaign
Marketing Daily, Judy Warner - Tuesday, December 19, 2006
[Financial Services] An interactive TV campaign launched yesterday for Chase Credit Car ...
- Schwab Ties Positive Gains To Chuck
Marketing Daily, Judy Warner - Monday, December 18, 2006
[Financial Services] Charles Schwab Corp. expects to stay the course in 20 ...
- Citi To Drop Quirky 'Rewarding' Campaign Three Months Early
Marketing Daily, Judy Warner - Friday, December 15, 2006
[Financial Services] Citi's new ads featuring a quirky duo touting the "ver ...
- MasterCard Offers Branded Gift Card
Marketing Daily, Judy Warner - Thursday, December 14, 2006
[Financial Services] Now any business can create a co-branded credit card ...
- 'Priceless' Ruling: MasterCard Keeps World Cup Sponsorship
Marketing Daily, Judy Warner - Friday, December 8, 2006
[Legal] MasterCard International retained sponsorship rights to World Cup soccer after ...
- Zillow Upgrades Site, Adds Features For Sellers
Online Media Daily, Judy Warner - Thursday, December 7, 2006
Zillow.com today will unveil enhancements to its site. Among the new feature ...
