- Progressive Mounts Direct Challenge to GEICO
Marketing Daily, Judy Warner - Thursday, September 21, 2006
New agency Arnold Worldwide has a two-fold challenge: Make Progressive Direct sta ...
- New Loyalty Schemes Popping Up All Over
Marketing Daily, Judy Warner - Tuesday, September 19, 2006
A bumper crop of new loyalty programs is proliferating in the financial-servic ...
- Little TD Banknorth Starts Something Big: No ATM Fees
Marketing Daily, Judy Warner - Thursday, September 14, 2006
When tiny TD Banknorth wanted a sure way to build name recogniti ...
- BofA Kicks Off New NFL-Themed Affinity Program
Marketing Daily, Judy Warner - Tuesday, September 12, 2006
Bank of America plans to launch a major affinity banking program ...