- Beyond Channel Planning: The New Frontier
Marketing Daily, Judy Franks - Tuesday, October 4, 2011
The media are starting to define themselves more so by content experien ...
- Where Are The True Media Brands?
Marketing Daily, Judy Franks - Wednesday, September 15, 2010
Your only hope is a powerful media brand that can move whe ...
- Does Your Media Plan Have AWD?
Marketing Daily, Judy Franks - Wednesday, April 21, 2010
We must understand how this hyper-mobile experience will affect the context a ...
- Trial And Error Belongs In The Lab
Marketing Daily, Judy Franks - Tuesday, February 16, 2010
Now more than ever, marketers should invest in "what's possible." But th ...
- Listen Up
Marketing Daily, Judy Franks - Thursday, January 28, 2010
After experiencing "hearing loss" you quickly come to realize that hearing a ...
- How To Ruin A Great (Ad) Look
Marketing Daily, Judy Franks - Tuesday, January 12, 2010
Now, more than ever, when the choices are abundant, we must careful ...
- Top 10 Integrated Marketing Trends For '10
Marketing Daily, Judy Franks - Friday, November 27, 2009
1. Less will get done: until we learn to do more wi ...
- Wake-Up: A Screen Is A Screen Is A Screen!
Marketing Daily, Judy Franks - Thursday, October 29, 2009
In order for this strategy to work, first and foremost we ne ...
- Move Over, Einstein!
Marketing Daily, Judy Franks - Tuesday, September 29, 2009
The speed of light is nothing compared to the speed of sh ...
- The Client / Agency Grail
Marketing Daily, Judy Franks - Friday, September 4, 2009
It doesn't take a rocket scientist to illuminate the benefit of integrat ...