- A Tumultuous Year In Review For The Auto Industry
Marketing Daily, Karl Greenberg - Friday, December 29, 2006
[Automotive] This past year was tumultuous, even by the typically stormy standa ...
- Audi Picks Venables, Bell For $70MM Account; Internet Key
Marketing Daily, Karl Greenberg - Thursday, December 21, 2006
[Automotive] "If you're going up against someone with an 8-foot spear, ...
- Hip-Hop Star Kelis Sings For Ford's Edge Crossover
Marketing Daily, Karl Greenberg - Tuesday, December 19, 2006
[Automotive] Ford is putting an urban spin on the launch campaign f ...
- Auto Show: Who's Revealing What In Detroit
Marketing Daily, Karl Greenberg - Friday, December 15, 2006
[Automotive] The North American International Auto Show in Detroit next month wi ...
- Whole Lot Of Changing Going On At Ford
Marketing Daily, Karl Greenberg - Thursday, December 14, 2006
[Automotive] Ford Motor has reshuffled its North American sales and marketing sta ...
- Toyota Plans Truck-Sized Marketing Push For Tundra Launch
Marketing Daily, Karl Greenberg - Tuesday, December 12, 2006
[Automotive] Toyota is treating the February debut of its Tundra full-size pick ...
- Audi Sales Strong While Parent VW Struggles
Marketing Daily, Karl Greenberg - Friday, December 8, 2006
[Automotive] Audi posted its best November ever while parent Volkswagen faces ...
- GM Leader Offers Optimistic Take on Next Year
Marketing Daily, Karl Greenberg - Friday, December 8, 2006
[Automotive] Mark LaNeve, GM's chief of North American sales, service and marketin ...
- Meanwhile, Chrysler's Sales And Marketing Chief Out, Too
Marketing Daily, Karl Greenberg - Wednesday, December 6, 2006
[Automotive] Joe Eberhardt, Chrysler's leading sales and marketing executive, is also o ...
- Pontiac, Virgin Sign Unique Music Promotion Deal
Marketing Daily, Karl Greenberg - Wednesday, December 6, 2006
[Automotive] Pontiac and Virgin Megastores signed a new deal that puts Ponti ...
- Chrysler Tries Incentive Mail Blitz To Clear Lots
Marketing Daily, Karl Greenberg - Monday, December 4, 2006
[Automotive] Chrysler Group launched its largest direct-mail effort ever, offering $1,000 coupo ...