- Smart Picks Up Placement In Crowe Vehicle
Marketing Daily, Karl Greenberg - Friday, October 27, 2006
[Automotive] DaimlerChrysler's Smart picks up a feature role in the upcoming Ridl ...
- Mazdaspeed Gets In The Game
Marketing Daily, Karl Greenberg - Thursday, October 26, 2006
[Automotive] Mazda gets its Mazdaspeed compact in the game--literally--through a promotion wi ...
- Automotive Roundup: No Big Surprises As Domestics Struggle
Marketing Daily, Karl Greenberg - Thursday, October 26, 2006
[Automotive] As the third-quarter automotive sales numbers roll in--no surprise--Honda, Toyota, Hyund ...
- Toyota's Tie-In With '24' Plays On Times Square
Marketing Daily, Karl Greenberg - Wednesday, October 25, 2006
[Automotive] Toyota got top billing yesterday at an event in New York ...
- Pontiac Stakes Out An Island In Second Life Virtual World
Marketing Daily, Karl Greenberg - Monday, October 23, 2006
[Automotive] GM's Pontiac division will give away free digital land parcels ...
- Saturn On Road Back: Like Always, Like Never Before
Marketing Daily, Karl Greenberg - Friday, October 20, 2006
[Automotive] GM's Saturn, the original consumer participation brand, is coming back aft ...
- Lower Gasoline Prices Lifting Truck Sales
Marketing Daily, Karl Greenberg - Thursday, October 19, 2006
[Automotive] The recent softening of gasoline prices may have a positive ripp ...
- Mitsubishi Steers CRM Course
Marketing Daily, Karl Greenberg - Wednesday, October 18, 2006
[Automotive] Mitsubishi is putting retention at the center of upcoming marketing effor ...
- Ford Puts Digital Push Behind Edge
Marketing Daily, Karl Greenberg - Tuesday, October 17, 2006
[Automotive] Ford will launch its biggest digital campaign ever to support t ...
- Inside Ford's Branded Entertainment Engine
Marketing Daily, Karl Greenberg - Monday, October 16, 2006
[Automotive] Ford may be scrambling to recover its footing in the U. ...
- CarMax Gets Ready To Roll Out Used-Car Ad Blitz
Marketing Daily, Karl Greenberg - Monday, October 16, 2006
[Automotive] CarMax, Inc., the largest used-car retailer in the U.S., is breaki ...
- Acura Targets 'Alpha' Driver In New Ads
Marketing Daily, Karl Greenberg - Friday, October 13, 2006
[Automotive] Acura last night launched new ads for the MDX SUV, usi ...
- Audi Poised To Accelerate Marketing
Marketing Daily, Karl Greenberg - Thursday, October 12, 2006
[Automotive] Audi unveiled its first "Look, don't buy" brand-experience showroom with ...
- Polaris CEO Challenges His Rivals To A Race
Marketing Daily, Karl Greenberg - Thursday, October 12, 2006
[Automotive] The all-terrain vehicle maker is launching its largest-ever campaign with ...
- Kia Is On The Road To Reinvention
Marketing Daily, Karl Greenberg - Tuesday, October 10, 2006
[Automotive] Sales are up at Korean automaker Kia, which is on t ...
- Honda Launches New Element Campaign
Marketing Daily, Karl Greenberg - Tuesday, October 10, 2006
[Automotive] This year's version of "Element and Friends" introduces the 2007 Eleme ...
- Vroom! Vroom! Suzuki's New Auto Ads Feature Bikers
Marketing Daily, Karl Greenberg - Monday, October 9, 2006
[Automotive] Suzuki, which is known more for motorcycles than SUVs, plays ...
- Motorcycles Become A Favorite Prop For Marketers
Marketing Daily, Karl Greenberg - Friday, October 6, 2006
Motorcycles are no longer associated with outlaws, as both sales and marketi ...
- General Motors Terminates Alliance Talks
Marketing Daily, Karl Greenberg - Friday, October 6, 2006
GM failed to reach an agreement on a proposed alliance with Niss ...
- Chevy Promo Invites College Kids To Live In Car
Marketing Daily, Karl Greenberg - Thursday, October 5, 2006
Two-person teams at eight universities will vie for a chance to w ...
- Behind The Numbers: Rebates And Lower Gas Prices Produce Mixed Effect On Truck Sales
Marketing Daily, Karl Greenberg - Thursday, October 5, 2006
Lower gasoline prices combined with generous incentive deals are helping some automake ...
- Toyota Gears Up For Tundra Truck Launch
Marketing Daily, Karl Greenberg - Tuesday, October 3, 2006
A national "True Truckers" campaign combined with its largest grassroots effort ev ...
- GM Shifts Account to Deutsch
Marketing Daily, Karl Greenberg - Monday, October 2, 2006
General Motors shifted agency-of-record status to Deutsch/L.A., which has had success ...
- Pontiac's Music Tie-Ins Pull In Younger Drivers
Marketing Daily, Karl Greenberg - Thursday, September 28, 2006
Efforts such as the Pontiac Garage concert series helped the automaker low ...
- Dispatch From NAD Annual: Why Puffery Matters
Marketing Daily, Karl Greenberg - Tuesday, September 26, 2006
A panel of attorneys at the NAD Annual Conference in New Yo ...
- Industry: Updated Children's Ad Guidelines Needed Now
Marketing Daily, Karl Greenberg - Tuesday, September 26, 2006
The Children's Advertising Review Unit (CARU) is days away from completing ...
- Auto Incentives Will Continue Through Year
Marketing Daily, Karl Greenberg - Friday, September 22, 2006
Despite major production cuts from GM, Ford and DaimlerChrysler, the global au ...
- GM Tells Dealers The Focus Is Now on Toyota
Marketing Daily, Karl Greenberg - Thursday, September 21, 2006
Forget about Ford. Toyota is the real enemy. That's the messsage Gener ...
- GM Unveils Its Hydrogen-Powered Chevrolet SUV
Marketing Daily, Karl Greenberg - Wednesday, September 20, 2006
General Motors hopes to counter its anti-environmentalist image with a new lin ...
- Ford Makes New 'Bold Move': Get Smaller
Marketing Daily, Karl Greenberg - Monday, September 18, 2006
Ford Motor Co. faces a huge marketing challenge in convincing consumers th ...