- Ford Hosts Pre-Game; GM Plans Corporate Push
Marketing Daily, Karl Greenberg - Wednesday, January 31, 2007
[Super Bowl] Ford will tout its F-Series pickup during the "Built Fo ...
- Lexus Signs Deal With U.S. Golf Association
Marketing Daily, Karl Greenberg - Monday, January 29, 2007
[Automotive] Toyota's luxury division Lexus signed a multi-year deal with the U. ...
- Big Three See Little To Cheer In State Of Union
Marketing Daily, Karl Greenberg - Friday, January 26, 2007
[Automotive] As Ford Motor Co. reported the worst loss in the company ...
- Lexus Extends Deal With TiVo
Marketing Daily, Karl Greenberg - Thursday, January 25, 2007
[Automotive] Lexus is extending a sponsorship arrangement with TiVo. One recent campai ...
- GMC Trucks Star In Video Sponsorship Deal on AOL
Marketing Daily, Karl Greenberg - Wednesday, January 24, 2007
[Automotive] General Motors' truck brand GMC is sponsoring three online video worksho ...
- Piaggio's MP3 Positioned As Practical Scooter For Earth-Lovers
Marketing Daily, Karl Greenberg - Tuesday, January 23, 2007
[Automotive] The makers of Piaggio's MP3--a highway-legal, three-wheeled scooter--plan to market ...
- Chevrolet Tops U.S. Truck Buyer's List Of Brands
Marketing Daily, Karl Greenberg - Tuesday, January 23, 2007
[Automotive] New research from the Kelley Blue Book ranks three domestic pick- ...
- Toyota Recall Threatens Quality Reputation
Marketing Daily, Karl Greenberg - Monday, January 22, 2007
[Automotive] In the latest blemish on Toyota's reputation for quality, the automak ...
- J.D. Power: In Cars, Small Is The New Big
Marketing Daily, Karl Greenberg - Thursday, January 18, 2007
[Automotive] After two decades of large vehicles dominating the market, J . ...
- SuperBowl of Auto Ads: Honda, Chevy, Cadillac, Toyota
Marketing Daily, Karl Greenberg - Wednesday, January 17, 2007
[Automotive] Honda, for the first time, will advertise during the Super Bow ...
- VW Brandmakers Bolt
Marketing Daily, Karl Greenberg - Friday, January 12, 2007
[Automotive] Two senior brand marketers for Volkswagen are leaving the company: Wolfga ...
- Experiential Campaigns Tout Hybrid Vehicles
Marketing Daily, Karl Greenberg - Thursday, January 11, 2007
[Automotive] Gasoline prices are down, but carmakers looking to angle in ...
- Cadillac Teams With YouTube For Video-Sharing Campaign
Marketing Daily, Karl Greenberg - Tuesday, January 9, 2007
[Automotive] Cadillac teams with Google on a new campaign that lets peop ...
- Ford Motor Takes On Competitors In New Test-Based Campaign
Marketing Daily, Karl Greenberg - Monday, January 8, 2007
[Automotive] New ads for Ford's Fusion pit the sedan directly against competito ...
- Chrysler Hopes To Shift Product Mix Through Chery Deal
Marketing Daily, Karl Greenberg - Thursday, January 4, 2007
[Automotive] Chrysler Group hopes a sub-compact car deal with Chinese automaker Che ...
- Nissan Moves To Integrate Brand Marketing, PR Functions
Marketing Daily, Karl Greenberg - Wednesday, January 3, 2007
[Automotive] As the Web blurs the lines between marketing and PR, Niss ...
- Volvo Invites Viewers To Rate C30
Marketing Daily, Karl Greenberg - Wednesday, January 3, 2007
[Automotive] Volvo has thrown wide the doors, inviting European TV viewers ...
- Web Spurs Nissan To Move Toward Melding Marketing And PR
Online Media Daily, Karl Greenberg - Wednesday, January 3, 2007
With the Internet blurring the lines between marketing and public relations, Niss ...