- Industry Reaction To SCOTUS Retail Ruling Is Mixed
Marketing Daily, Karl Greenberg - Friday, June 29, 2007
[Retail] The Consumer Electronics Association says that since manufacturers of consumer electroni ...
- J.D. Power's APEAL Study Puts Honda At Top Of Heap
Marketing Daily, Karl Greenberg - Friday, June 29, 2007
[Automotive] Some vehicles manage to stay high on the list despite bei ...
- New Jeep Brand Campaign Focuses On Four-Wheel Fun
Marketing Daily, Karl Greenberg - Thursday, June 28, 2007
[Automotive] The effort, launching on Sunday, touts Jeep's lineup with a foc ...
- Center Finds Youth Alcohol Responsibility Ads Lacking
Marketing Daily, Karl Greenberg - Thursday, June 28, 2007
[Beverages] The study, aptly titled "Drowned Out: Alcohol Industry Responsibility Advertising ...
- Chrysler Turns To Nickelodeon To Plug Backseat TV, Swivel Seats
Marketing Daily, Karl Greenberg - Tuesday, June 26, 2007
[Automotive] Chrysler has signed a first-time multimillion-dollar promotional deal with Nickelodeon, who ...
- PepsiCo Wants To Wake Up America With Diet Pepsi MAX
Marketing Daily, Karl Greenberg - Tuesday, June 26, 2007
[Beverages] PepsiCo wants to wake up America, and hopes to do ...
- Latest Scion Campaign All About Deviants
Marketing Daily, Karl Greenberg - Tuesday, June 26, 2007
[Automotive] Scion has begun the latest underground launch program for its newe ...
- Novartis Could Thrive On New OTC Stop-Smoking Gum
Marketing Daily, Karl Greenberg - Monday, June 25, 2007
[Pharmaceuticals] Competition mounts for smokers who want to quit. The FDA la ...
- Markey Hearing On Kiddie Ads Preview Of FTC Testimony
Marketing Daily, Karl Greenberg - Monday, June 25, 2007
[Regulation] The speakers at Rep. Edward Markey's "Images Kids See on t ...
- Kids Ad Summit Sets Stage For New Regulatory Agenda
MediaDailyNews, Karl Greenberg - Monday, June 25, 2007
The speakers at Rep. Edward Markey's "Images Kids See on the Scree ...
- Mazda Future Rides On Nagare Design: It's All About 'Flow'
Marketing Daily, Karl Greenberg - Friday, June 22, 2007
[Automotive] Mazda is in the midst of redesigning itself with a bro ...
- Nissan Ties Rogue Campaign to NBC's 'Heroes'
Marketing Daily, Karl Greenberg - Friday, June 22, 2007
[Automotive] Nissan will use "Heroes" as ground zero for an integrated effo ...
- Sunoco Links With O.C. Choppers For Fall Nascar Promo
Marketing Daily, Karl Greenberg - Friday, June 22, 2007
[Promotion] Sunoco is using its brand equity in motorsports to fuel ...
- McDonald's Lets Mom Bloggers Into The Kitchen
Marketing Daily, Karl Greenberg - Thursday, June 21, 2007
[Fast Food] With the childhood obesity/food marketing issue back in the headline ...
- P&G Seeks Comedy Troupe For New TV Pilot
Marketing Daily, Karl Greenberg - Thursday, June 21, 2007
[Social Media] The comedy TV pilot project--a cross between "American Idol" a ...
- Toyota's Scion Goes After Teens In Gaia
Marketing Daily, Karl Greenberg - Thursday, June 21, 2007
[Automotive] Scion, Toyota's division aimed at younger buyers, has expanded its presen ...
- P&G Goes Comic, Joins With NY TV Fest To Create Pilot
MediaDailyNews, Karl Greenberg - Thursday, June 21, 2007
Procter & Gamble Productions is producing a comedy pilot in tandem wi ...
- Gaia Partners With Scion and Millions of Us
Online Media Daily, Karl Greenberg - Thursday, June 21, 2007
Gaia Online, the virtual world for teens, has partnered with Toyota's Sci ...
- Tyson Touts Antibiotic-Free Chicken In New $70M Push
Marketing Daily, Karl Greenberg - Wednesday, June 20, 2007
[Food] Tyson Foods is wrapping its fresh chicken in its first bra ...
- Hyundai Accelerates Mobile Effort
Marketing Daily, Karl Greenberg - Wednesday, June 20, 2007
[Automotive] Hyundai is expanding a mobile campaign targeting 18- to-34-year-olds that featur ...
- Ford Brings Back Taurus With Ads Focused On Safety
Marketing Daily, Karl Greenberg - Tuesday, June 19, 2007
[Automotive] As it resurrects its beloved Taurus brand, Ford is breaking ...
- Trojan Sticking With Controversial Condom Campaign
Marketing Daily, Karl Greenberg - Tuesday, June 19, 2007
[HBA] Guys are pigs, suggests Trojan, in its largest-ever campaign positioning condo ...
- Audi Launches New 'Truth In Engineering' Ads For Q7 SUV
Marketing Daily, Karl Greenberg - Monday, June 18, 2007
[Automotive] Audi's new campaign for the Q7 SUV position the vehicle ...
- Pontiac Readies Next Phase Of Transformers Promo
Marketing Daily, Karl Greenberg - Monday, June 18, 2007
[Automotive] Pontiac is continuing its social commerce strategy by taking an avat ...
- HDTV Options Stymie Buyers, But 78% Plan To Buy Anyway
Marketing Daily, Karl Greenberg - Monday, June 18, 2007
[Consumer Electronics] Americans plan to buy high-definition TVs, but are stymied ...
- P&G Using Influence To 'Bring The Love Back' To Brands
Marketing Daily, Karl Greenberg - Friday, June 15, 2007
[Packaged Goods] Procter & Gamble is using influencer marketing--a sort of publ ...
- ANA Confab Seeks To Define, Illuminate Integration
Marketing Daily, Karl Greenberg - Friday, June 15, 2007
[Strategy] Breaking down silos within an agency's communications disciplines means nothing ...
- ANA Conference Reveals Path To Integration, It's In The Fifth Dimension
MediaDailyNews, Karl Greenberg - Friday, June 15, 2007
Breaking down silos within an agency's communications disciplines means nothing if markete ...
- Certified Pre-Owned Vehicle Sales Spike On Dealer Incentives
Marketing Daily, Karl Greenberg - Thursday, June 14, 2007
[Automotive] Part of the reason CPO sales are booming is because automake ...
- Applebee's Adds New Meaning To 'Consumer-Generated Content'
Marketing Daily, Karl Greenberg - Thursday, June 14, 2007
[Restaurants] The "Big Burger Showdown" invites consumers to submit recipes for ...