- Drivers Happier With Dealership Services Departments
Marketing Daily, Karl Greenberg - Friday, July 18, 2008
[Automotive] J.D. Power's study suggests the things that make customers happy ...
- Oil Economist Gets Warm Welcome At Motor Press Gathering
Marketing Daily, Karl Greenberg - Friday, July 18, 2008
[Automotive] John Felmy said Congress should be more helpful to the o ...
- Auto Focus: GM Slashes Marketing Spending
MediaDailyNews, Karl Greenberg - Friday, July 18, 2008
General Motors unrolled a new tourniquet to stem the flow of r ...
- More Marketing Agony Of Defeat In InBev/A-B Deal
Marketing Daily, Karl Greenberg - Thursday, July 17, 2008
[Beverages] "I would be nervous if I were selling sports media," sa ...
- Airlines Miss Branding Opportunity In Poor Economic Clime
Marketing Daily, Karl Greenberg - Thursday, July 17, 2008
[Transportation] Stealing Share's Michael Van Ausdeln suggests that the carriers are stu ...
- GM Slashes Marketing Spend In Bid To Stem Losses
Marketing Daily, Karl Greenberg - Wednesday, July 16, 2008
[Automotive] Dan Gorrell, president of Auto Stratagem, says that despite belt-tightening a ...
- Sears To Teens: This Is Not Your Parents' Department Store
Marketing Daily, Karl Greenberg - Wednesday, July 16, 2008
[Retail] The retailer is launching an interactive "back to school" marketing campaig ...
- InBev's Bud Deal Unlikely To Change Branding Tactics
Marketing Daily, Karl Greenberg - Tuesday, July 15, 2008
[Beverages] "There's a lot of difference from the standpoint of price a ...
- AT&T To Back Beijing-Bound USA Basketball Team
Marketing Daily, Karl Greenberg - Tuesday, July 15, 2008
[Telecom] The deal has AT&T giving its customers USA Basketball team conten ...
- Anti-Tobacco Truth Campaign Eyes Viral Effort
Marketing Daily, Karl Greenberg - Monday, July 14, 2008
[Packaged Goods] The American Legacy Foundation's "truth" campaign, aimed at preventing ki ...
- Suzuki Uses Small Vehicles To Help Push Larger Ones
Marketing Daily, Karl Greenberg - Monday, July 14, 2008
[Automotive] American Suzuki has been featuring its motorcycles in its car a ...
- Chik-Fil-A Celebrates Cow Appreciation Day
Marketing Daily, Karl Greenberg - Friday, July 11, 2008
[Restaurants] Today is Cow Appreciation Day. No, not a holiday dreamed ...
- Frozen Novelties Could Soon Outpace Ice Cream
Marketing Daily, Karl Greenberg - Friday, July 11, 2008
[Foods] Ice cream may rule dessert freezers, but as the overall catego ...
- Unilever Goes 'Understated' With Interactive Films
Marketing Daily, Karl Greenberg - Thursday, July 10, 2008
[Health and Beauty Aids] Unilever this week began running short comedic fil ...
- Unilever Goes 'Understated' With Interactive Films
Online Media Daily, Karl Greenberg - Thursday, July 10, 2008
Unilever this week started running short comedic films on interactive TV ...
- Kmart Strikes Deal To Become Dark Knight Headquarters
Marketing Daily, Karl Greenberg - Wednesday, July 9, 2008
[Retail] Kmart is getting in on the promotion of the upcoming "Da ...
- Harley-Davidson Reaches Out To Women
Marketing Daily, Karl Greenberg - Wednesday, July 9, 2008
[Automotive] Any number of barriers prevent women from buying a Harley, a ...
- Kia Brings Out Trademark Humor For Borrego Campaign
Marketing Daily, Karl Greenberg - Tuesday, July 8, 2008
[Automotive] Kia's new spot for the Borrego, its first body-on-frame SUV, continu ...
- Kohl's Launches Back-to-School Effort
Marketing Daily, Karl Greenberg - Tuesday, July 8, 2008
[Retail] Department store chain Kohl's is launching a back-to-school campaign that ti ...
- The Incentive Engine Not Making Much Sales Headway
Marketing Daily, Karl Greenberg - Monday, July 7, 2008
[Automotive] Edmund.com's Michelle Krebs says that Chrysler's $2.99 per gallon deal wi ...
- New-Vehicle Buyers Likely To Seek Out Online Content
Marketing Daily, Karl Greenberg - Monday, July 7, 2008
[Research] Sixty-eight percent of car shoppers go to the Web to g ...
- Ford Takes Czubay From Toyota To Lead U.S. Marketing
Marketing Daily, Karl Greenberg - Thursday, July 3, 2008
[Automotive] The company says that Ken Czubay's focus on domestic marketing operatio ...
- Frankly, The Hot Dog Council Is No Weenie This Summer
Marketing Daily, Karl Greenberg - Thursday, July 3, 2008
[Food] This is not the first time the council, a division ...
- Party's Over For The Truck And SUV Crowd, Folks
Marketing Daily, Karl Greenberg - Wednesday, July 2, 2008
[Automotive] Trucks and SUVs, which not long ago were rocket fuel ...
- P&G's Gillette Adds Yankee Derek Jeter To Its Stable
Marketing Daily, Karl Greenberg - Wednesday, July 2, 2008
[Packaged Goods] Jeter, who has never pitched Gillette before, will appear ...
- Boating Industry Taking On Water As Housing Stagnates
Marketing Daily, Karl Greenberg - Tuesday, July 1, 2008
[Automotive] Across the board, from kayaks to cabin cruisers, the industry ...
- Tecate Light Targets Mexican American Generations
Marketing Daily, Karl Greenberg - Tuesday, July 1, 2008
[Beverages] The Heineken division, which has until now focused U.S. marketing ...
- Toyota Steers Camry Toward Black Women Via AOL Channel
Marketing Daily, Karl Greenberg - Monday, June 30, 2008
[Automotive] The program, "The Black Voices Weekly Wire," part of AOL's Blackvoices.c ...
- Edmunds: June Sales Down; Full-Year To Go Under 15 Million
Marketing Daily, Karl Greenberg - Monday, June 30, 2008
[Automotive] June is predicted to be a 1.2 million month for au ...
- Domestic Vehicles Draw More APEAL In J.D. Power Survey
Marketing Daily, Karl Greenberg - Friday, June 27, 2008
[Automotive] Dave Sargent, VP of automotive research at the firm, says t ...