- 7-Eleven Gets Blown Up to Promote 'Terminator Salvation'
Marketing Daily, Karl Greenberg - Thursday, April 30, 2009
Convenience chain 7-Eleven is running one of its biggest motion-picture promotions ...
- Tecate Sponsors Pacquiao Versus Hatton
Marketing Daily, Karl Greenberg - Thursday, April 30, 2009
So what's a Mexican cerveza brand that markets to Mexican Americans doi ...
- Estee Lauder Makes Big Changes At Top
Marketing Daily, Karl Greenberg - Wednesday, April 29, 2009
Estee Lauder has finished phase two of the succession plan first announc ...
- Polk: Most Consumers Will Buy Vehicles In Next Two Years
Marketing Daily, Karl Greenberg - Wednesday, April 29, 2009
Market firm R.L. Polk and Company says the temperature of the au ...
- Cancer Center Launches National Campaign
Marketing Daily, Karl Greenberg - Tuesday, April 28, 2009
Heather Bunch, group media director at The Richards Group, says that t ...
- Edmunds: Ford Will Outperform Imports
Marketing Daily, Karl Greenberg - Tuesday, April 28, 2009
Ford's situation has positives and negatives. "The good news is they a ...
- GM To Focus On Four 'Keeper' Brands
Marketing Daily, Karl Greenberg - Monday, April 27, 2009
"The objective is not to survive but to develop a plan ...
- Gillette Is 'Stayin' Alive' With Viral Effort
Marketing Daily, Karl Greenberg - Monday, April 27, 2009
Jon Krevolin, BBDO creative director, says the promotional effort is the wa ...
- Mini Plans Big Events For Golden Milestone
Marketing Daily, Karl Greenberg - Friday, April 24, 2009
The weekend event will have Mini Coopers, motorsports, entertainment an exhibition ...
- Ford Joins Audi Inside New Yankee Stadium
Marketing Daily, Karl Greenberg - Friday, April 24, 2009
In addition to vehicle displays at the stadium, Ford gets a varie ...
- J.D. Power: Awful Auto Sales Stabilizing
Marketing Daily, Karl Greenberg - Thursday, April 23, 2009
The consultancy predicts sales will increase in the second half in li ...
- MLB, 'People' To Honor 'All-Stars Among Us'
Marketing Daily, Karl Greenberg - Thursday, April 23, 2009
Major League Baseball is running a promotion with People magazine timed wi ...
- MLB, Disney Go To Bat For 'G-Force'
Marketing Daily, Karl Greenberg - Wednesday, April 22, 2009
Although the partnership with the studio is limited to the film a ...
- Online Strategy Is Key For Hotels, Firm Finds
Marketing Daily, Karl Greenberg - Wednesday, April 22, 2009
"All they have to do is create easy-to-find search ads to purs ...
- Cotton Incorporated Updates 'Touch, Feel' Campaign
Marketing Daily, Karl Greenberg - Tuesday, April 21, 2009
The new ad campaign features singer/actress Zooey Deschanel, R&B singer Jazmine Sulliva ...
- Index Finds Four Beer Brands Worth Retiring
Marketing Daily, Karl Greenberg - Tuesday, April 21, 2009
Coors' Keystone, A-B/InBev's Busch, and Miller Brewing Co.'s Milwaukee's Best and Icehou ...
- Kia, Microsoft To Promote Soul On Xbox
Marketing Daily, Karl Greenberg - Monday, April 20, 2009
Whether Kia succeeds in wooing younger buyers is another question. Wes Brow ...
- Vespa Enlists Singers For Calif. 'Experiment'
Marketing Daily, Karl Greenberg - Tuesday, April 21, 2009
Featuring singer/songwriter Jason Reeves, and musicians Brendan James and Amber Rubarth, t ...
- ANA To FCC: Reject Ad Ratings
MediaDailyNews, Karl Greenberg - Tuesday, April 21, 2009
The Association of National Advertisers is urging the Federal Communications Commission ...
- Coke Taps YouTube, Facebook For Sprite
Marketing Daily, Karl Greenberg - Friday, April 17, 2009
"Most traditional brand managers want to put the Sprite name over everythi ...
- ANA Warns FCC Against Push For Ad Ratings
Marketing Daily, Karl Greenberg - Friday, April 17, 2009
In the past, "the FCC said explicitly that [ratings] should not ...
- Sprite Markets U.K. Singer Via You Tube
MediaDailyNews, Karl Greenberg - Friday, April 17, 2009
You may not know who Katie Vogel is now, but if Coca-Cola ...
- SunChips Rolling Out Compostable Package
Marketing Daily, Karl Greenberg - Thursday, April 16, 2009
Thomas Oh, who directs the brand, says the choice of making SunChi ...
- NPD Forecasts Hike In Entertainment Spend
Marketing Daily, Karl Greenberg - Thursday, April 16, 2009
Nearly three-quarters of those surveyed expect to spend the same amount ...
- Ford Tops 'Social Media Index' In Q1
Marketing Daily, Karl Greenberg - Wednesday, April 15, 2009
As part of its plan to promote Fiesta, Ford tapped 100 social-med ...
- Dutch Boy Intros Paint That Removes Odors
Marketing Daily, Karl Greenberg - Wednesday, April 15, 2009
The TV spot for Refresh, which will run on prime time targeti ...
- Ford Tops 'Social Media Index' In Q1
Online Media Daily, Karl Greenberg - Thursday, April 16, 2009
Atlanta-based social media company Vitrue says it has promulgated the first-ever ranki ...
- Autotrader.com Launches Hispanic Print, Web Product
Marketing Daily, Karl Greenberg - Tuesday, April 14, 2009
The print publication is critical because, even though the general market h ...
- Eschewing Campaign, Suzuki Flexes Media Muscle
Marketing Daily, Karl Greenberg - Tuesday, April 14, 2009
The company's mantra this year vis à vis media strategy is "flexibility ...
- Tight Purse Leads Mustang Down Digital Road
Marketing Daily, Karl Greenberg - Monday, April 13, 2009
Ford's new effort is a lot thriftier, with print and PR elemen ...