- Ford Tops Charts In Two Consumer Studies
Marketing Daily, Karl Greenberg - Tuesday, June 30, 2009
While the news has been unrelentingly bad from Detroit, the domestic automake ...
- Hyundai Offers Gas Discounts With Purchase
Marketing Daily, Karl Greenberg - Tuesday, June 30, 2009
The company today launches the program with an integrated ad campaign th ...
- Honda Extends 'Dreams' Corporate Effort
Marketing Daily, Karl Greenberg - Monday, June 29, 2009
Barbara Ponce, manager of corporate advertising for Honda, says the automaker ...
- Kia Hits The Road For The Vans Warped Tour
Marketing Daily, Karl Greenberg - Monday, June 29, 2009
The new arrangement with Vans has Kia hosting and sponsoring on-site even ...
- Ford Sees First-Mover Advantage In CARS Program
Marketing Daily, Karl Greenberg - Friday, June 26, 2009
About advertising its "Recycle your Ride" program, Ford's John Felice says, " ...
- Jackson Legacy To Follow Path Of Elvis, Lennon
Marketing Daily, Karl Greenberg - Friday, June 26, 2009
Robert Hollander, founder of L.A.-based Brand Sense Marketing, which handles licensing f ...
- Jackson's Gone, But Media, Marketing Frenzy Has Just Begun
MediaDailyNews, Karl Greenberg - Friday, June 26, 2009
Michael Jackson's musical legacy is huge. But the real frenzy that wi ...
- Ford Eyes Opportunity In 'Clunker' Confusion
Marketing Daily, Karl Greenberg - Thursday, June 25, 2009
Hoping to generate showroom traffic for trade-ins through its "Recycle Your Rid ...
- Lexus Returns For More 'Web Therapy' Sessions
Marketing Daily, Karl Greenberg - Thursday, June 25, 2009
A company manager says that product placement is subtle. "Our goal ...
- Lexus Drives 'Web Therapy,' Engages Potential Buyers
MediaDailyNews, Karl Greenberg - Thursday, June 25, 2009
Lexus is launching season two of "Web Therapy," a short-form video seri ...
- Virgin Atlantic Debuts Social-Media Travel Site
Marketing Daily, Karl Greenberg - Wednesday, June 24, 2009
The site will expand to include video, will be integrated with oth ...
- Chrysler Extends Deal With Six Flags
Marketing Daily, Karl Greenberg - Wednesday, June 24, 2009
The company will give nearby dealers tickets to the parks for promotion ...
- Wells Fargo, Wachovia Double Up In New TV Spots
Marketing Daily, Karl Greenberg - Tuesday, June 23, 2009
The effort, via DDB West, carries the "We're with you" tagline wi ...
- Domestic Brands Improve In Power's Quality Study
Marketing Daily, Karl Greenberg - Tuesday, June 23, 2009
There are big surprises from a little automaker, Suzuki, and from Cadill ...
- Infiniti Goes Deep With Digital For G Convertible
Marketing Daily, Karl Greenberg - Monday, June 22, 2009
"We have done a lot online, but what this really does ...
- Sears To Settle With FTC Over Online Tracking
Marketing Daily, Karl Greenberg - Monday, June 22, 2009
A cyberlaw attorney says the FTC is sending "a strong signal th ...
- Swag Swings: '08 Was 3rd-Highest At $18.1 Billion
Marketing Daily, Karl Greenberg - Friday, June 19, 2009
"These numbers clearly support our research that proves when used as ...
- 'Cash For Clunkers' Could Revive Auto Segment
Marketing Daily, Karl Greenberg - Friday, June 19, 2009
The program is running a national effort to certify eligible car deale ...
- GEICO Shifts Ad Focus From Savings To Service
Marketing Daily, Karl Greenberg - Friday, June 19, 2009
With the tag line "Accidents are Bad, but GEICO's Good," the a ...
- Bayer Under The Gun For Prostate Cancer Claim
Marketing Daily, Karl Greenberg - Thursday, June 18, 2009
The Center for Science in the Public Interest has said it wi ...
- Hershey Dangles Cash, Prizes In Reese's Promo
Marketing Daily, Karl Greenberg - Wednesday, June 17, 2009
Hershey's Reese's brand is launching a summer promotion, "Reese's Loves you Bac ...
- NPD Finds Repair Shops Gain, In Short Term
Marketing Daily, Karl Greenberg - Wednesday, June 17, 2009
NPD says the top five parts growth categories in the first quart ...
- Toyota Dangles Social Element For Prius
Marketing Daily, Karl Greenberg - Tuesday, June 16, 2009
Doug Frisbie, Toyota national media manager, says gas-pump television is an ide ...
- 'Nesties' Offer Brands Big-Spend Opportunity
Marketing Daily, Karl Greenberg - Tuesday, June 16, 2009
A new study finds that once these women, ages 25 to 3 ...
- ANA's Dan Jaffe On Dangers Of The Tobacco Bill
Marketing Daily, Karl Greenberg - Monday, June 15, 2009
"As long as it is a legal product, tobacco has to ...
- Report: GM Can Rebound With Right Products
Marketing Daily, Karl Greenberg - Monday, June 15, 2009
"The Camaro is new and joins efficiency with performance, so it tel ...
- Ford Backs July 4 Essence Music Festival
Marketing Daily, Karl Greenberg - Friday, June 12, 2009
It is the first time the automaker has marketed with the festiva ...
- Lexus Pairs With Bravo's 'Top Chef Masters'
Marketing Daily, Karl Greenberg - Monday, June 15, 2009
A company spokesperson said Lexus, which is advertising during the show, receiv ...
- Mixed Reaction To Tobacco Regulation Vote
Marketing Daily, Karl Greenberg - Thursday, June 11, 2009
"Congress has the power to decide how to regulate the tobacco industr ...
- AAMCO Leverages Uncertainty In Largest Campaign
Marketing Daily, Karl Greenberg - Thursday, June 11, 2009
Auto service retail chain AAMCO is responding to GM and Chrysler's pla ...