- Siemens Works To Build Awareness In U.S.
Marketing Daily, Karl Greenberg - Thursday, September 17, 2009
The print, online, TV, out-of-home and radio ads are intended to sh ...
- Interbrand: Trust, Familiarity Drive Brand Equity
Marketing Daily, Karl Greenberg - Thursday, September 17, 2009
"It's very well when the tide is coming in and all bra ...
- B.F. Goodrich Puts Consumers In Driver's Seat
Marketing Daily, Karl Greenberg - Wednesday, September 16, 2009
To promote the site, the company has launched a "Nation of G ...
- Kia Adds Awards Sponsorship To WNBA Deal
Marketing Daily, Karl Greenberg - Wednesday, September 16, 2009
The Kia brand will be part of the formal award presentations a ...
- Home Depot, Martha Stewart Ink Product Deal
Marketing Daily, Karl Greenberg - Tuesday, September 15, 2009
A spokesperson for The Home Depot says this is the first ti ...
- ANA: Communication Key To Good Marriage
Marketing Daily, Karl Greenberg - Tuesday, September 15, 2009
An inaugural study by the Association of National Advertisers (ANA) suggests th ...
- ANA: Good Communication Vital For Marketers, Agencies
MediaDailyNews, Karl Greenberg - Tuesday, September 15, 2009
An inaugural study by the Association of National Advertisers (ANA) suggests th ...
- Ford Beefs Up Marketing For '10 Taurus
Marketing Daily, Karl Greenberg - Monday, September 14, 2009
Lew Echlin, car marketing communications manager for Ford, says that while t ...
- BMW Upgrades Site To Web/TV Platform
Marketing Daily, Karl Greenberg - Monday, September 14, 2009
Per BMW, the site allows content to be uploaded to a vid ...
- Sporting Goods Group Dissects Team Sports
Marketing Daily, Karl Greenberg - Friday, September 11, 2009
The Sporting Goods Manufacturers Association found more complex reasons for a decli ...
- First U.S. Effort To Raise A Glass To Rhone Wine
Marketing Daily, Karl Greenberg - Friday, September 11, 2009
Jon Frederickson, principal of Woodside, Calif.-based Gomberg Frederickson and Associates, says ...
- Pernod To Hike Ad Spend For Key Brands
Marketing Daily, Karl Greenberg - Thursday, September 10, 2009
For its Jameson Irish Whiskey, the company will launch its first U. ...
- Ford Revs Up Social Media Efforts
Marketing Daily, Karl Greenberg - Wednesday, September 9, 2009
A Facebook application, "You Speak Green," promotes its Fusion Hybrid sedan. ...
- 5 Spots Show Off First Hybrid-Only Lexus
Marketing Daily, Karl Greenberg - Wednesday, September 9, 2009
The car's radar pings are visible as circles emanating in concentric ring ...
- Racer Stewart Gives Endorsement Lessons For BK
Marketing Daily, Karl Greenberg - Tuesday, September 8, 2009
The new ad effort puts Stewart in ads for BK's Whopper sandwic ...
- More Pop Hood To Tackle Minor Auto Chores
Marketing Daily, Karl Greenberg - Tuesday, September 8, 2009
Jim Brown, director of communications at Honeywell Consumer Products Group, says, "Whe ...
- Cars.com Re-Ups With ESPN 'College Football'
Marketing Daily, Karl Greenberg - Friday, September 4, 2009
Carolyn Crafts, Cars.com's VP of marketing, says the company's TV buy ...
- Survey Finds Fewer On Roads Over Weekend
Marketing Daily, Karl Greenberg - Friday, September 4, 2009
IBM's "Commuter Pain" survey finds the decision to drive less over t ...
- Buick, 'Uptown' Team For 'Art Of Taste' Event
Marketing Daily, Karl Greenberg - Thursday, September 3, 2009
"Consumers in the African-American market, who are usually underserved by these kin ...
- Go Ask Alice: Disney Products Rolling Out
Marketing Daily, Karl Greenberg - Thursday, September 3, 2009
Disney's consumer products division is rolling out a lifestyle, merchandise and fashi ...
- Marketing Taste: 'Uptown' Drives Buick Lacrosse
MediaDailyNews, Karl Greenberg - Thursday, September 3, 2009
Uptown, a luxury lifestyle magazine for affluent African-Americans, and General Motors' Bui ...
- Survey Finds Most Are Looking At Domestics
Marketing Daily, Karl Greenberg - Wednesday, September 2, 2009
Rik Paul, automotive editor of Consumer Reports, said Ford's reputation has be ...
- Only Half Of Travelers Use Web To Get There
Marketing Daily, Karl Greenberg - Wednesday, September 2, 2009
About 117 million Americans -- or about 52% of U.S. adults ...
- Trad Media Still Influential In Travel Decisions
MediaDailyNews, Karl Greenberg - Wednesday, September 2, 2009
About 117 million Americans -- or about 52% of U.S. adults ...
- Ford Made Out Like A Bandit In August
Marketing Daily, Karl Greenberg - Tuesday, September 1, 2009
The party may be over, but the government's "Cash for Clunkers" progr ...
- N.Y. Event To Promote Fashion Retailers
Marketing Daily, Karl Greenberg - Tuesday, September 1, 2009
Advertising launches this week on bus shelters, street pole banners, phone kiosk ...
- Shell Is Out To Educate On Engine Gunk
Marketing Daily, Karl Greenberg - Tuesday, September 1, 2009
"We need to educate consumers that there really is a difference ...