- Mercedes To Intro Hybrid During Oscars
Marketing Daily, Karl Greenberg - Friday, March 5, 2010
"We wanted a significant platform for our sustainability story, but it's n ...
- Cottonelle To Roll Over Tissue Results On Oscars
Marketing Daily, Karl Greenberg - Thursday, March 4, 2010
John Stanwood, Cottonelle senior brand manager, says that the Academy Awards mak ...
- GM To Intro Vehicles To People Who Make Them
Marketing Daily, Karl Greenberg - Thursday, March 4, 2010
General Motors figures the best way to convert assembly-line employees into advocat ...
- Volvo Effort Seeks Higher Perch For S60 Sedan
Marketing Daily, Karl Greenberg - Wednesday, March 3, 2010
John Maloney, VP marketing communications for Volvo, tells Marketing Daily the compa ...
- New Depend Line Acts More Like Underwear
Marketing Daily, Karl Greenberg - Wednesday, March 3, 2010
The campaign comprises TV, print, digital and grassroots efforts, with the messa ...
- Ford Fiesta Movement Shifts Into High Gear
Marketing Daily, Karl Greenberg - Tuesday, March 2, 2010
Ford's Connie Fontaine says the new recruits are local-market creative types. "The ...
- Pacquiao, Mayweather Fights Spawn Promotions
Marketing Daily, Karl Greenberg - Wednesday, March 3, 2010
What would have been the biggest fight in recent years won't happ ...
- Madness: Infiniti Partners With NCAA Basketball
Marketing Daily, Karl Greenberg - Monday, March 1, 2010
The automaker says that, as part of the program, it will crea ...
- Shell's Pennzoil Intros Integrated Marketing Push
Marketing Daily, Karl Greenberg - Monday, March 1, 2010
Debbie Van Schalkwyk, Pennzoil's global brand manager, tells Marketing Daily that t ...