- Ford Puts Social Media In Explorer's Front Seat
Marketing Daily, Karl Greenberg - Thursday, December 23, 2010
The effort is an extension of "Explorer Live" on Ford's Facebook pag ...
- Toyota Preps 'Prius Projects' For Brand Evolution
Marketing Daily, Karl Greenberg - Wednesday, December 22, 2010
This year and next are big for Toyota's Prius brand: 2010 w ...
- KBB.com: Holiday Shoppers Keep Eye On Autos
Marketing Daily, Karl Greenberg - Wednesday, December 22, 2010
Kelley Blue Book says that nearly 20% of shoppers who are cutti ...
- The National Hockey League Launches Social Media Campaign
Raw, Karl Greenberg - Thursday, December 23, 2010
Social is central to a new campaign from The National Hockey Leagu ...
- BMW Motorcycles, Minis Get Sirius
Raw, Karl Greenberg - Wednesday, December 22, 2010
BMW Motorcycles and Sirius XM Radio have inked a deal that wi ...
- Suzuki Pits Kizashi Against High-End Cars
Marketing Daily, Karl Greenberg - Tuesday, December 21, 2010
American Suzuki's Kizashi sport sedan has gone some ways toward raising bo ...
- AmEx Returns To NBA Fold In Big Way
Marketing Daily, Karl Greenberg - Tuesday, December 21, 2010
As the Official Credit Card Partner of the NBA, American Express wi ...
- AmEx Scores Major NBA Partnership
MediaDailyNews, Karl Greenberg - Tuesday, December 21, 2010
American Express is back with the NBA after a five-year absence, b ...
- Mini Also Getting Sirius
Raw, Karl Greenberg - Wednesday, December 22, 2010
BMW unit Mini USA like its motorcycle cousin has also signed ...
- Suzuki Motorcycles Pitches Urban Kids With Busa Beats
Marketing Daily, Karl Greenberg - Monday, December 20, 2010
Suzuki Motorcycles is pitching directly to the multicultural, urban market melting p ...
- CEA: Moms Rule When It Comes To Social Media
Marketing Daily, Karl Greenberg - Monday, December 20, 2010
The firm says in a new study that U.S. moms spend ...
- Suzuki's Kizashi VS Luxury Cars And A Motorized Sofa In Ads
Raw, Karl Greenberg - Tuesday, December 21, 2010
American Suzuki is launching an TV ad campaign for the Kizashi spo ...
- Q&A: NHL's Winter Classic Sponsor Play-by-Play
Marketing Daily, Karl Greenberg - Friday, December 17, 2010
Among the 16 or so sponsorships the league has sold for t ...
- NBA, American Express Ink Deal
Raw, Karl Greenberg - Monday, December 20, 2010
The National Basketball Association (NBA) and American Express have signed a multi-ye ...
- Knicks Make Social Networks Central To New Site
Marketing Daily, Karl Greenberg - Thursday, December 16, 2010
The new site ditches short-stay functionality like ticket sales and seating (th ...
- Survey: Luxury Gift Buyers Young, Online, Savvy
Marketing Daily, Karl Greenberg - Friday, December 17, 2010
Accenture says more than 25% of luxury buyers will shop for luxu ...
- Lexus Goes For Gamers With New Entry Hybrid Car
Marketing Daily, Karl Greenberg - Wednesday, December 15, 2010
Lexus is, for the first time, talking to consumers about a n ...
- J.D. Power: Reliability Up, But Style Still Rules
Marketing Daily, Karl Greenberg - Wednesday, December 15, 2010
But the next best thing, says Kerri Wise, are vehicles blessed ( ...
- Lexus 'Darkcasting' In Xbox For New Hybrid
MediaDailyNews, Karl Greenberg - Wednesday, December 15, 2010
For the first time, Lexus is talking to consumers about a n ...
- Thermador Invites Us To Virtual Dinner Parties
Marketing Daily, Karl Greenberg - Tuesday, December 14, 2010
High-end kitchen major appliances brand Thermador has a tough job in th ...
- Chrysler Teases 300 Online; Unveil Set For Jan. 10
Marketing Daily, Karl Greenberg - Tuesday, December 14, 2010
Chrysler hasn't had a top-to-bottom redesign of the Chrysler 300 sedan sin ...
- Lexus "Darkcasting" In Xbox For New Hybrid
Raw, Karl Greenberg - Wednesday, December 15, 2010
Lexus is, for the first time, talking to consumers about a n ...
- KBB: Recalls Don't Bar Consideration For Toyota
Marketing Daily, Karl Greenberg - Monday, December 13, 2010
Toyota has had to ask for vehicles back en masse for min ...
- General Motors' Cadillac Is Back At The Track
Marketing Daily, Karl Greenberg - Monday, December 13, 2010
The luxury brand will race its V-Series performance sports cars in t ...
- Buick Targets Mid-Sized And Small-Car Buyers
Marketing Daily, Karl Greenberg - Monday, December 13, 2010
Craig Bierley, head of advertising and promotions for Buick and GMC, w ...
- Edmunds.com Reorganizes Home Page -- With Less
Marketing Daily, Karl Greenberg - Friday, December 10, 2010
Jeremy Anwyl, Edmunds.com's CEO, said the simple page won out. "We li ...
- Philips Norelco Offers Tickets To Tron:Legacy
Raw, Karl Greenberg - Monday, December 13, 2010
Philips Norelco is partnering with Disney for a program the ties t ...
- Kia Effort Backs Optima With Cinema, Bowl Buy
Marketing Daily, Karl Greenberg - Thursday, December 9, 2010
Michael Sprague, VP of marketing for the Irvine, Calif.-based automaker, tells Marketi ...
- J.D. Power: The Fun Is Back In the Driver's Seat
Marketing Daily, Karl Greenberg - Thursday, December 9, 2010
Which brands benefit from the syllogism, "If most fun equals most loya ...
- Gatorade CMO Dishes On Reinventing Brand
Marketing Daily, Karl Greenberg - Wednesday, December 8, 2010
Sarah Robb O'Hagan, CMO at Gatorade and Stanley Hainsworth of Seattle-based desi ...