- Brown Forman Label Combines Research With Promotional Digital Content Delivery
Marketing Daily, Karlene Lukovitz - Friday, April 27, 2007
[Strategy] Bottles bore promotional tags with attached goodies designed to help thr ...
- Dr Pepper Targets MTV Generation With 'Band In Bubble' Reality Extravaganza
Marketing Daily, Karlene Lukovitz - Wednesday, April 25, 2007
[Beverages] A new multimedia extravaganza premised on giving young music-lovers the chan ...
- Elvis Returns to Boost Hershey's Outlook for 2007
Marketing Daily, Karlene Lukovitz - Friday, April 20, 2007
[Food] After a bittersweet first quarter, the chocolate maker is moving aggressive ...
- Consumer Confusion About Fats Adds To Spread-Makers' Challenges
Marketing Daily, Karlene Lukovitz - Wednesday, April 18, 2007
[Food] Marketers are innovating as fast as they can in this h ...
- 'Consumer Reports' Finds Some High-End Brands Less Reliable
Marketing Daily, Karlene Lukovitz - Thursday, April 12, 2007
[Appliances] The fall-out is likely to be muted since, as one consulta ...
- Fruitflow Deal Promises Unilever's Latest Heart Health 'Weapon'
Marketing Daily, Karlene Lukovitz - Friday, April 6, 2007
[Food] The ingredient will be rolled out across the company's global foo ...
- Slowing Celeb Fragrance Sales Push Makers in New Directions
Marketing Daily, Karlene Lukovitz - Wednesday, April 4, 2007
[Beauty] The decline is due in part to an aging population b ...
- Lonely Planet Launches Video, Social Networking Site
Online Media Daily, Karlene Lukovitz - Monday, April 2, 2007
Travel media company Lonely Planet has launched LonelyPlanet.tv, an online community marryi ...