- B-to-B Events Build Brand Value, Not Just Short-Term Sales
Marketing Daily, Karlene Lukovitz - Friday, February 29, 2008
[Research] How people feel about the brand experience -- their emotional connecti ...
- Credit Card Issuers' Combo Offers Rise
Marketing Daily, Karlene Lukovitz - Tuesday, February 26, 2008
[Financial Services] Fighting for new credit card holders in a fiercely competitiv ...
- Vertis Survey: Newspaper Inserts Grab More Attention Than TV
Marketing Daily, Karlene Lukovitz - Monday, February 25, 2008
[Research] In this year's survey, conducted on a representative sample of 3,0 ...
- Customer Loyalty Engagement Index Underscores Commoditization
Marketing Daily, Karlene Lukovitz - Wednesday, February 20, 2008
[Trends] "Many brands are now just placeholders," says Robert Passikoff, founder ...
- Chase Moves In As Other Card Issuers Reduce Direct Mail
Marketing Daily, Karlene Lukovitz - Monday, February 18, 2008
[Financial Services] "Obviously, for as long as Chase and Amex continue ...
- Low-Sodium/Salt Introductions Up 105% In Past Five Years
Marketing Daily, Karlene Lukovitz - Tuesday, February 12, 2008
[Food] Packaged Facts predicts growth in all low/no sodium offerings, with sev ...
- Just 42% Control Diet; Motivators Vary By Age, Income
Marketing Daily, Karlene Lukovitz - Friday, February 8, 2008
[Research] Among those with household incomes of $50,000 or less, 45% ci ...
- Many Super Bowl Advertisers Still Fumbling Channel Integration
Marketing Daily, Karlene Lukovitz - Wednesday, February 6, 2008
[Research] On the positive side, search/social media agency Reprise found that: 7 ...