- Heinz Earmarks Up To $100 Million In Launch Support
Marketing Daily, Karlene Lukovitz - Friday, May 30, 2008
[Food] The consumer marketing giant's sales exceeded the $10 billion mark f ...
- Father's Day Lament: 'No Mon, No Fun, Your Son'
Marketing Daily, Karlene Lukovitz - Thursday, May 29, 2008
[Research] Fewer consumers--70% versus 77% last year--plan to buy one or mo ...
- Kraft Among Kennedy Space Center's New Corporate Partners
Marketing Daily, Karlene Lukovitz - Wednesday, May 28, 2008
[Food] The campaign, tied in with a space adventure featuring cartoon charact ...
- Proven $ Returns Boost Michigan's Marketing Budget
Marketing Daily, Karlene Lukovitz - Tuesday, May 27, 2008
[Tourism] After evaluating the impact of Travel Michigan's advertising campaigns between 20 ...
- 100th Anniversary Is Well-Timed For Milk-Bone Strategy
Marketing Daily, Karlene Lukovitz - Friday, May 23, 2008
[Food] The Milk-Bone Moments Dog House in Times Square also served ...
- New Kids' Beverages Marketing Guidelines Generate Debate
Marketing Daily, Karlene Lukovitz - Thursday, May 22, 2008
[Beverages] Brand expert Laura Ries says she would be very leery ...
- Klondike Mixes Placement, Ad Spots to Promote Contest
Marketing Daily, Karlene Lukovitz - Wednesday, May 21, 2008
[Food] The latest campaign seeks to leverage the user-generated content phenomenon v ...
- Campbell: Price Hikes, Competition Contribute To 3Q Soup Slip
Marketing Daily, Karlene Lukovitz - Tuesday, May 20, 2008
[Food] All of that said, emphasizing that a focus on innovation a ...
- Hershey's Bliss Joins The Experiential Party
Marketing Daily, Karlene Lukovitz - Monday, May 19, 2008
[Food] The "Taste of Bliss" parties mesh naturally with the brand's messa ...
- Beer Drinkers To Buy 21 Million Cases For Memorial Day
Marketing Daily, Karlene Lukovitz - Friday, May 16, 2008
[Beverages] Millennials are more adventurous than their elders. They are much mo ...
- Women In Wealthy Homes Make 2 Of 3 Buying Decisions
Marketing Daily, Karlene Lukovitz - Thursday, May 15, 2008
[Research] Clearly, "winning over wealthy women is a do-or-die proposition for compani ...
- Trend-Setting Hip-Hoppers Aging, But Brand-Loyal As Ever
Marketing Daily, Karlene Lukovitz - Friday, May 9, 2008
[Research] Young urbans at the older end of the scale share t ...
- Consumers Post To Web Due To Experience, Not Advertising
Online Media Daily, Karlene Lukovitz - Monday, May 5, 2008
Advertising and promotions, whether in traditional media or online, play only relative ...
- Think Your Marketing Is What's Driving Online Buzz? Think Again
Marketing Daily, Karlene Lukovitz - Friday, May 2, 2008
[Strategy] Increasingly, consumer-generated media are being recognized as having the power ...