- 40% Report Eating Less Nutritious Food
Marketing Daily, Karlene Lukovitz - Tuesday, March 31, 2009
Not surprisingly, of the subgroups identified based on their current financial statu ...
- Quiznos, Popeyes Out With New Campaigns
Marketing Daily, Karlene Lukovitz - Tuesday, March 31, 2009
The campaigns just keep coming as QSRs duke it out for sha ...
- Jack Link's Launches Meat Snack For Teens
Marketing Daily, Karlene Lukovitz - Friday, March 27, 2009
Leading beef jerky brand Jack Link's is launching Matador, a new me ...
- Hardee's Adopts Carl's Jr.'s Steamy Ad Style
Marketing Daily, Karlene Lukovitz - Thursday, March 26, 2009
"Top Chef" host Padma Lakshmi is doing double-duty for CKE: She's al ...
- Burgerville Winning Over Younger Customers
Marketing Daily, Karlene Lukovitz - Wednesday, March 25, 2009
"We hadn't focused on pursuing a younger age group up to th ...
- Weight Watchers Adds 13 New Products
Marketing Daily, Karlene Lukovitz - Tuesday, March 24, 2009
The new products will be supported by online and print ads, outrea ...
- Challenged Jamba Juice Rolling Out Food
Marketing Daily, Karlene Lukovitz - Friday, March 20, 2009
The chain's strategy also calls for meeting specific cost-cutting goals, building ...
- Corporate Images of Coke, J&J Still Tops
Marketing Daily, Karlene Lukovitz - Thursday, March 19, 2009
In the 2008 CoreBrand Brand Power Rankings, the companies showing the large ...
- Brand Power: Kellogg, Bayer Up, P&G, GE Down
MediaDailyNews, Karlene Lukovitz - Thursday, March 19, 2009
According to the newly released 2008 CoreBrand Brand Power Rankings, Kellogg, Bay ...
- Epazote? Spotting Next-Wave Latino Foods
Marketing Daily, Karlene Lukovitz - Wednesday, March 18, 2009
Bland tableside guacamoles are being reinvented as consumers look for fresh, healt ...
- Bumble Bee Leverages Old Jingle's Buzz
Marketing Daily, Karlene Lukovitz - Tuesday, March 17, 2009
The message is a humorous way to remind consumers of tuna's versatilit ...
- Papa John's, Coke Team On Facebook Promo
Marketing Daily, Karlene Lukovitz - Monday, March 16, 2009
Those who sign up to be Papa John's Facebook fans become eligib ...
- Coke Unleashes Music Single With TV Spot
Marketing Daily, Karlene Lukovitz - Monday, March 16, 2009
In addition to being embedded in the TV commercial and available ...
- Gluten-Free Showing Double-Digit Growth
Marketing Daily, Karlene Lukovitz - Friday, March 13, 2009
Web sites, books and DVDs on gluten-related illnesses and gluten-free diets ha ...
- Carl's Jr. Launches 'Intoxicating' Campaign
Marketing Daily, Karlene Lukovitz - Thursday, March 12, 2009
When it starts airing next week, the 15-second TV spot, from long-ti ...
- Milk Industry, NBA Team For Teen Fitness
Marketing Daily, Karlene Lukovitz - Wednesday, March 11, 2009
The campaign, "Get Fit By Finals,"combines elements of two ongoing programs: t ...
- Dr Pepper Snapple Launches Stevia Sports Drink
Marketing Daily, Karlene Lukovitz - Tuesday, March 10, 2009
Marketing for Naturally Zero will be closely tied in with the multi-med ...
- Quality, Creativity, Trust Are Keys To 'New Normal'
Marketing Daily, Karlene Lukovitz - Tuesday, March 10, 2009
Recent Mintel studies have confirmed that rather than entirely forgoing spending ...
- 'Brandjacking' More Prevalent, Sophisticated
Marketing Daily, Karlene Lukovitz - Monday, March 9, 2009
The pattern of significant, consistent quarter-over-quarter growth in cybersquatting during both 20 ...
- Food Scares Make 'Transparency' More Critical
Marketing Daily, Karlene Lukovitz - Thursday, March 5, 2009
"Brands can leverage this to establish an 'ownable pedigree' that provides ...
- Brand Leverage: Pitch Product Origins, Purity
MediaDailyNews, Karlene Lukovitz - Thursday, March 5, 2009
Naked Juice and Michelob got the message: By pushing a product's purit ...
- McD's Makes 'Healthiest Fast Food' List
Marketing Daily, Karlene Lukovitz - Wednesday, March 4, 2009
More evidence that the words "fast food" and "healthy" aren't necessarily contradicto ...
- Boomers Can Be Targeted By Economic Outlook
Marketing Daily, Karlene Lukovitz - Tuesday, March 3, 2009
Baby boomers fall into three basic attitudinal camps, according to Focalyst, ...
- Marketers Praise Skittles' Gutsy Site Move
Marketing Daily, Karlene Lukovitz - Monday, March 2, 2009
Skittles has essentially turned its site into "a massive social media experiment ...
- Skittles Generates Buzz With Social Media Efforts
Online Media Daily, Karlene Lukovitz - Tuesday, March 3, 2009
Many marketers are applauding Skittles' groundbreaking decision to turn its site in ...