- Kellogg Crunchy Nut: Taste As #1 Message
Marketing Daily, Karlene Lukovitz - Monday, January 31, 2011
"We're kind of debunking the notion that only children want great-tasting cereal ...
- Mintel: 24% Plan To Reduce Dining Out Spend
Marketing Daily, Karlene Lukovitz - Friday, January 28, 2011
"The restaurant industry grew 2.1%, to $403.5 billion, last year, but ...
- ConAgra Launches Online Cooking School
Marketing Daily, Karlene Lukovitz - Friday, January 28, 2011
The eight-week series of live blogging classes and discussions will be host ...
- Beef Brouhaha: Taco Bell's Buzz Suffering
Marketing Daily, Karlene Lukovitz - Friday, January 28, 2011
Taco Bell isn't sitting still in the face of the class-action su ...
- NPD: 50% Of Consumers Check Nutrition Facts Label
Marketing Daily, Karlene Lukovitz - Wednesday, January 26, 2011
With the food industry's new "Nutrition Keys" front-of-pack label making news, markete ...
- Industry's FOP Label System Draws Heavy Flak
Marketing Daily, Karlene Lukovitz - Tuesday, January 25, 2011
The objections focused on accusations that the initiative amounts to a self-servi ...
- Food Industry Unveils Front-Of-Pack Label System
Marketing Daily, Karlene Lukovitz - Monday, January 24, 2011
The system -- to be used by store brands, as well ...
- New FOP Food Label Draws Fire
Raw, Karlene Lukovitz - Tuesday, January 25, 2011
The new front-of-pack labeling system unveiled yesterday by the Grocery Manufacturers Associati ...
- Sabra Exotic-Trip Winner Stars In Webisodes
Marketing Daily, Karlene Lukovitz - Friday, January 21, 2011
"Ray, who had not previously traveled outside of the U.S., embraced everythi ...
- Pizza Hut Offers Movies-On-Demand Promos
Marketing Daily, Karlene Lukovitz - Thursday, January 20, 2011
What to do with that awkward window of time after you've order ...
- Pizza Hut, iNDemand Serve Up Dinner, Movie
MediaDailyNews, Karlene Lukovitz - Thursday, January 20, 2011
Pizza Hut and its digital agency, Triad Digital Media, have partnered wi ...
- Oreo Double Stuf, Sports Stars Flash Boston, L.A.
Marketing Daily, Karlene Lukovitz - Thursday, January 20, 2011
In one of many efforts designed to generate maximum awareness and engageme ...
- Ads In Bank Statements: Latest Targeting Controversy
Marketing Daily, Karlene Lukovitz - Wednesday, January 19, 2011
The new channel -- a moneymaker for banks that's reportedly working extreme ...
- GAO: FDA Needs More Probe Power Re Certain Claims
Marketing Daily, Karlene Lukovitz - Tuesday, January 18, 2011
A new study from the U.S. Government Accountability Office concludes that t ...
- Coca-Cola Japan Intros Virtual Vending Prize Promo
Marketing Daily, Karlene Lukovitz - Tuesday, January 18, 2011
Now through Feb. 13, members of the region's Coca-Cola Park loyalty cl ...
- Cabot Soup Swap Mixes Events, Social Media
Marketing Daily, Karlene Lukovitz - Monday, January 17, 2011
Cabot Creamery can't spend millions on media campaigns for its award-winning cheese ...
- 42Below Vodka Sponsors New VBS.TV Web Series
Marketing Daily, Karlene Lukovitz - Friday, January 14, 2011
42Below has prominent logo adjacencies on the new series' Web area (vbs.tv/leagueoftwo ...
- 42Below Vodka Drinks To Vice TV
MediaDailyNews, Karlene Lukovitz - Friday, January 14, 2011
Bacardi Limited's 42Below vodka is the exclusive sponsor of the latest W ...
- Gen Y Changing Alcoholic Beverages Marketplace
Marketing Daily, Karlene Lukovitz - Thursday, January 13, 2011
These consumers will make up fully 40% of Americans 21 and old ...
- Subway, Domino's Lead 2010 Foodservice Buzz
Marketing Daily, Karlene Lukovitz - Wednesday, January 12, 2011
Subway led the list of restaurant brands with the highest 2010 scor ...
- ANA: Accountability Heads List Of Top Issues
Marketing Daily, Karlene Lukovitz - Tuesday, January 11, 2011
"The level of media proliferation has taken everyone by storm," president/CEO B ...
- ANA Files Against FDA Tobacco Proposals
Marketing Daily, Karlene Lukovitz - Tuesday, January 11, 2011
The opposition comments argue that the FDA is proposing "vivid and shocki ...
- Kraft Singles Pairs Up With Disney On Ice
Marketing Daily, Karlene Lukovitz - Monday, January 10, 2011
Expanding on its "family fun" programs, Kraft Singles has partnered with Disn ...
- Kraft Fight Hunger Bowl Features 'Cookie Toss'
Marketing Daily, Karlene Lukovitz - Friday, January 7, 2011
In a clever departure from a more traditional coin toss, the captai ...
- Atkins Expands Dieter Resources, Ad Campaign
Marketing Daily, Karlene Lukovitz - Thursday, January 6, 2011
Atkins Nutritionals, Inc.'s New Year's marketing resolutions call for continuing a fre ...
- PepsiCo Pulls Controversial Video Entry From Site
Marketing Daily, Karlene Lukovitz - Wednesday, January 5, 2011
The video entry that has caused the stir, "Feed the Flock," sho ...
- ANA: Multicultural Digital Investment Increasing
Marketing Daily, Karlene Lukovitz - Tuesday, January 4, 2011
More than half (56%) of marketers responding to a recent online surv ...
- Snickers PB Squared Set For Big Launch
Marketing Daily, Karlene Lukovitz - Tuesday, January 4, 2011
The product's campaign, which will span TV, print and online advertising, in-sto ...
- Dunkin' Donuts Unfurls New Coffee Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, January 4, 2011
Premised on the question and answer "What Are You Drinkin'? I'm Drinki ...
- Evian's 'Live Young' Takes Urban Turn For 2011
Marketing Daily, Karlene Lukovitz - Monday, January 3, 2011
Rather than attempt to one-up those videos/commercials -- which are still generati ...