- CSPI, Cities Launch Soda-Curbing Campaign
Marketing Daily, Karlene Lukovitz - Wednesday, August 31, 2011
The Center for Science in the Public Interest, the public health departmen ...
- Fast Casual Brands Represent 50%+ Of Burger Chains
Marketing Daily, Karlene Lukovitz - Tuesday, August 30, 2011
"This is an interesting time in the burger segment," says Technomic E ...
- Quaker Promo: Heartthrob Sends Personal Messages
Marketing Daily, Karlene Lukovitz - Tuesday, August 30, 2011
In the latest twist on employing QR codes, Quaker is looking ...
- Mentos App Helps Fans Improve Their Friends
Marketing Daily, Karlene Lukovitz - Friday, August 26, 2011
The candy's Facebook page now features an app that lets users crea ...
- McD's Latest Happy Meal Toys: Mini Skechers
Marketing Daily, Karlene Lukovitz - Thursday, August 25, 2011
Taking Happy Meal partnerships into the realm of apparel, McDonald's has launch ...
- Coke Intros Freestyle Digital Replica App
Marketing Daily, Karlene Lukovitz - Wednesday, August 24, 2011
In one of its first corporate, nationwide marketing efforts for its n ...
- Jack Daniel's Teams With Zac Brown Band
Marketing Daily, Karlene Lukovitz - Tuesday, August 23, 2011
Jack Daniel's and the Zac Brown Band (ZBB) have announced a partnersh ...
- Millennials: Big On Cause-Marketing, Not On TV
Marketing Daily, Karlene Lukovitz - Monday, August 22, 2011
Millennials are more aware than Americans of other generations of campaigns su ...
- Dunkin' Integrated In New Sims Facebook Game
Marketing Daily, Karlene Lukovitz - Thursday, August 18, 2011
Dunkin' will be the exclusive restaurant-category brand featured in the game f ...
- New FiberPlus Variety Goes Up Against ... Cupcakes?
Marketing Daily, Karlene Lukovitz - Thursday, August 18, 2011
To humorously drive home the taste appeal of its new FiberPlus Caram ...
- Subway Takes On Grease In Product Launch Spots
Marketing Daily, Karlene Lukovitz - Wednesday, August 17, 2011
The sub's white-meat chicken, tossed in seasoned breading and baked, is bei ...
- Standard Hot Coffee, Tea Still Rule In Restaurants
Marketing Daily, Karlene Lukovitz - Tuesday, August 16, 2011
While specialty coffees are hot (so to speak), standard/regular hot coffee a ...
- Sara Lee Deli Gets Integrated
Marketing Daily, Karlene Lukovitz - Monday, August 15, 2011
Taglined "Meat Brought to Perfection," the campaign seeks to build trial ...
- 'Functional' Foods: Consumption Lags Awareness
Marketing Daily, Karlene Lukovitz - Thursday, August 11, 2011
While consumer awareness -- and sales -- of "functional" foods and beverag ...
- What's Behind Dannon Greek's Oikos Rebranding?
Marketing Daily, Karlene Lukovitz - Thursday, August 11, 2011
While the product's formula isn't being changed, with new branding -- ...
- Jimmy Dean, Hillshire Expand Social Media Outreach
Marketing Daily, Karlene Lukovitz - Tuesday, August 9, 2011
The brands, making their second appearance at the show, were diamond (highest-leve ...
- Butterfinger Recruits UGC For Rob Lowe Movie
Marketing Daily, Karlene Lukovitz - Friday, August 5, 2011
"Butterfinger the 13th" is a horror-movie parody that continues the brand's humor-bas ...
- 'Friends of Elsie' Is On the Move
Marketing Daily, Karlene Lukovitz - Thursday, August 4, 2011
The campaign -- which includes regional cable television, national magazine print ad ...
- Mobile Tags Enhance PepsiCo TV Ads' ROI
Online Media Daily, Karlene Lukovitz - Thursday, August 4, 2011
PepsiCo is among the companies employing consumer mobile app tagging on ...
- Dunkin' Launches K-Cups; Starbucks Soon to Follow
Marketing Daily, Karlene Lukovitz - Wednesday, August 3, 2011
This week, U.S. Dunkin' Donuts restaurants are beginning to sell the brand ...
- Firehouse Subs Rolls Out Coke Freestyles
Raw, Karlene Lukovitz - Wednesday, August 3, 2011
Firehouse Subs has become the first restaurant chain in the U.S. ...
- Tully's Coffee Helps Create Community Centers
Marketing Daily, Karlene Lukovitz - Monday, August 1, 2011
Tully's Coffee has teamed with Pomegranate Center on a "Taste of Communit ...