- Kraft Singles Pairs Up With Disney On Ice
Marketing Daily, Karlene Lukovitz - Monday, January 10, 2011
Expanding on its "family fun" programs, Kraft Singles has partnered with Disn ...
- Kraft Fight Hunger Bowl Features 'Cookie Toss'
Marketing Daily, Karlene Lukovitz - Friday, January 7, 2011
In a clever departure from a more traditional coin toss, the captai ...
- Atkins Expands Dieter Resources, Ad Campaign
Marketing Daily, Karlene Lukovitz - Thursday, January 6, 2011
Atkins Nutritionals, Inc.'s New Year's marketing resolutions call for continuing a fre ...
- PepsiCo Pulls Controversial Video Entry From Site
Marketing Daily, Karlene Lukovitz - Wednesday, January 5, 2011
The video entry that has caused the stir, "Feed the Flock," sho ...
- ANA: Multicultural Digital Investment Increasing
Marketing Daily, Karlene Lukovitz - Tuesday, January 4, 2011
More than half (56%) of marketers responding to a recent online surv ...
- Snickers PB Squared Set For Big Launch
Marketing Daily, Karlene Lukovitz - Tuesday, January 4, 2011
The product's campaign, which will span TV, print and online advertising, in-sto ...
- Dunkin' Donuts Unfurls New Coffee Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, January 4, 2011
Premised on the question and answer "What Are You Drinkin'? I'm Drinki ...
- Evian's 'Live Young' Takes Urban Turn For 2011
Marketing Daily, Karlene Lukovitz - Monday, January 3, 2011
Rather than attempt to one-up those videos/commercials -- which are still generati ...
- QSR Offerings Reflect 'Polarized' Consumer Base
Marketing Daily, Karlene Lukovitz - Sunday, January 2, 2011
The big question, of course -- particularly for QSRs and popular fast-casu ...