- Johnnie Walker Campaign Spotlights Flavor Profiles
Marketing Daily, Karlene Lukovitz - Tuesday, September 11, 2012
Dubbed "Where Flavour is King," the campaign is launching first in Afric ...
- New Kellogg Ads Focus On Simple Goodness
Marketing Daily, Karlene Lukovitz - Tuesday, September 11, 2012
Kellogg has launched a campaign focusing on the simplicity of core bran ...
- Mintel Finds Ice Cream Sales Heating Up
Marketing Daily, Karlene Lukovitz - Monday, September 10, 2012
One reason that the category has struggled is that, next to flavo ...
- Oscar Mayer Launches Bartering With Bacon Promo
Marketing Daily, Karlene Lukovitz - Monday, September 10, 2012
Kraft Foods' Oscar Mayer Bacon is sending comedian/actor Josh Sankey across t ...
- Kraft Outlines New Companies' Targets
Marketing Daily, Karlene Lukovitz - Friday, September 7, 2012
The EPS range was below some analysts' expectations. Kraft said the compa ...
- Grey Goose Employs Instagram, Pinterest For Launch
Marketing Daily, Karlene Lukovitz - Thursday, September 6, 2012
This marks the first time that a "nationally recognized" spirits brand h ...
- Facebook, Keurig Head 2012 Breakaway Brands
Marketing Daily, Karlene Lukovitz - Thursday, September 6, 2012
Facebook held onto its top ranking in this year's edition of Land ...
- Campbell's Chunky Revives 'Mama's Boy' Campaign
Marketing Daily, Karlene Lukovitz - Thursday, September 6, 2012
After featuring "regular Joes" in its ads since 2008, Campbell's Chunky so ...
- Mintel: Low/No/Reduced Salt Launches On The Decline
Marketing Daily, Karlene Lukovitz - Wednesday, September 5, 2012
Despite increased awareness about the risks of too much sodium in diet ...
- Starbucks Offers Deal Through LivingSocial
Marketing Daily, Karlene Lukovitz - Wednesday, September 5, 2012
Starbucks is giving a vote of confidence to LivingSocial, Groupon's main riva ...
- Einstein Bros. Teams With Denver Broncos
Marketing Daily, Karlene Lukovitz - Wednesday, September 5, 2012
Denver-based Einstein Bros. Bagels is sponsoring the Denver Broncos' "Back to Footba ...
- New Skippy PB Offers Less Sodium, Sugar
Marketing Daily, Karlene Lukovitz - Wednesday, September 5, 2012
New Skippy Natural Creamy offers one-third less sodium and sugar than i ...
- Got Milk? For Growing Numbers, Answer Is 'No'
Marketing Daily, Karlene Lukovitz - Wednesday, September 5, 2012
Faced with milk sales having hit their lowest level in nearly ...
- Campbell Sees U.S. Sales Gains In Fiscal Q4
Marketing Daily, Karlene Lukovitz - Tuesday, September 4, 2012
Campbell Soup Company saw a 9% gain in its U.S. soup busine ...
- Boston Market: Election-Themed Promo For New 'Bowls'
Marketing Daily, Karlene Lukovitz - Tuesday, September 4, 2012
Boston Market is running a promotion encouraging fans to vote for eith ...
- Barilla Plans U.S. Restaurants
Marketing Daily, Karlene Lukovitz - Tuesday, September 4, 2012
Italy's Barilla SpA plans to launch a chain of Barilla-branded restaurants ne ...
- Starbucks Heads 'Best-Loved' Brands List
Marketing Daily, Karlene Lukovitz - Tuesday, September 4, 2012
Based on analysis of consumer sentiments as expressed on social media, Starbuc ...
- Campari Buys Controlling Stake in Appleton Rum Owner
Marketing Daily, Karlene Lukovitz - Tuesday, September 4, 2012
Groupo Campari has paid $145 million to acquire 81.4% ownership in Lascell ...