- Web Publishers Cast Eye On Moms' Internet Habits
Online Media Daily, Kate Kaye - Wednesday, May 5, 2004
Moms rely on the 'Net year round: The findings of a stu ...
- Web Gambling Advertisers Sidestep Google Censors
Online Media Daily, Kate Kaye - Tuesday, May 4, 2004
A MediaDailyNews analysis reveals that despite a ban on online gambling ad ...
- Klipmart's New Format Takes Aim At Full-Screen Video Ad Providers
Online Media Daily, Kate Kaye - Monday, May 3, 2004
Klipmart is offering its new Full Screen Experience ad unit on ...
- AOL and Upromise Bow Multimillion Dollar College Savings Campaign
Online Media Daily, Kate Kaye - Friday, April 30, 2004
America Online today expanded its relationship with college savings company Upromise, Inc ...
- The IAB Outlines Pop-Up Ad Recommendations
Online Media Daily, Kate Kaye - Thursday, April 29, 2004
The Interactive Advertising Bureau outlined guidelines for the use of pop-up a ...
- In the Trenches With Chuck Moran, Manager Of Market Research, BURST! Media
Online Media Daily, Kate Kaye - Thursday, April 29, 2004
Chuck Moran can pinpoint when Web users are most inclined to b ...
- aQuantive Keeps Shareholders Smiling With First-Quarter Earnings Report
Online Media Daily, Kate Kaye - Wednesday, April 28, 2004
aQuantive posted first-quarter revenues of $22.6 million, up 52 percent over n ...
- Data Usage Varies Among Third-Party Ad Tech Providers
Online Media Daily, Kate Kaye - Tuesday, April 27, 2004
Ad technology providers Tacoda, Poindexter, Atlas DMT, and DoubleClick each have differe ...
- Tacoda Systems Makes Rumors Official, New Ad Network Gives Rise to Old Privacy Ghosts
Online Media Daily, Kate Kaye - Monday, April 26, 2004
Tacoda Systems' AudienceMatch behaviorally targeted ad network is currently in test mod ...
- Web Study and Political Summit Indicate Increased Focus On Internet Fund Raising
Online Media Daily, Kate Kaye - Saturday, April 24, 2004
Nearly half of those likely to make a financial contribution to ...
- In the Trenches With Warren Habib, Vice President-Engineering, Solbright
Online Media Daily, Kate Kaye - Thursday, April 22, 2004
While some Internet tech aficionados can't imagine life without their Information Technolo ...
- Can-Spam Has Yet To Seal Lid On Spam Problem
Online Media Daily, Kate Kaye - Wednesday, April 21, 2004
A study by Jupiter Research found that a third of marketing emai ...
- iVillage Wraps Safety Content Snugly in Volvo Brand Blanket
Online Media Daily, Kate Kaye - Tuesday, April 20, 2004
Volvo targets women, teaming up with iVillage on an exclusive content relations ...
- Females More Likely to Fly Search Coop, Finds Part Two of iProspect Survey
Online Media Daily, Kate Kaye - Monday, April 19, 2004
The second installment of iProspect's Search Engine User Attitudes Survey focuses ...
- Females More Likely to Fly Search Coop, Finds Part Two of iProspect Survey
Online Media Daily, Kate Kaye - Monday, April 19, 2004
The second installment of iProspect's Search Engine User Attitudes Survey focuses ...
- Eyeblaster Launches Version 5.5 With Creative Specification Database
Online Media Daily, Kate Kaye - Friday, April 16, 2004
Eyeblaster today debuts the latest version of its rich media platform wi ...
- Search Engine Loyalty Is Key, According To iProspect Survey
Online Media Daily, Kate Kaye - Thursday, April 15, 2004
Google gets the gold again. The first installment of iProspect's Search Engi ...
- In the Trenches With Yael Marmon, Director Of Research, eMarketer
Online Media Daily, Kate Kaye - Thursday, April 15, 2004
Yael Marmon, director of research at eMarketer, mines data In the Trenches< ...
- Web Ads Spur Fund Raising and Prompt Swift Reaction from Kerry Campaign
Online Media Daily, Kate Kaye - Wednesday, April 14, 2004
The presidential election is months away, but it took mere hours f ...
- Dynamic Logic Adds AdIndex Suite With Sponsorship Measurement Offering
Online Media Daily, Kate Kaye - Tuesday, April 13, 2004
Dynamic Logic has added an online sponsorship measurement component to its AdInd ...
- Poindexter Systems Uses Digital Envoy IP Data to Refine Geotargeting Capabilities
Online Media Daily, Kate Kaye - Monday, April 12, 2004
Poindexter Systems and Digital Envoy have teamed up to integrate Digital Envoy ...
- Google and Yahoo! Startle Web Gambling Industry, Prompting Conspiracy Theories
Online Media Daily, Kate Kaye - Friday, April 9, 2004
When Web gambling industry insiders flock to this week's Casino Affiliate Conventi ...
- In the Trenches with Heather Keltz, Director of Advertising Operations, New York Times Digital
Online Media Daily, Kate Kaye - Thursday, April 8, 2004
Heather Keltz, director of advertising operations for New York Times Digital, ...
- Atlas DMT Study Tells Advertisers to Put On Their Frequency Caps
Online Media Daily, Kate Kaye - Tuesday, April 6, 2004
Frequency capping isn't just for pop-ups anymore. At least that's what ...
- Vibrant Media Banks On Content Integration To Propel Its Contextual Ad Format
Online Media Daily, Kate Kaye - Friday, April 2, 2004
Vibrant Media, a contextual keyword advertising firm, says its pay-for- performance IntelliT ...
- In the Trenches With Serge Elkiner, Vice President, new business development, YellowPepper
Online Media Daily, Kate Kaye - Thursday, April 1, 2004
Serge Elkiner is trying to move marketers into the wireless world ...
- WebSideStory Search Report Crowns Google, Leaving Yahoo! In The Lurch
Online Media Daily, Kate Kaye - Tuesday, March 30, 2004
Google tops the search referral charts, according to a report by WebSideStor ...
- Study Shows With The Web, A Woman's Work Was Never Done More Easily
Online Media Daily, Kate Kaye - Monday, March 29, 2004
Nearly 90 percent of working women say they can do more produ ...
- OPA Study Suggests The Web Plays A Central Role In The Lives Of 18-to-34-Year-Olds
Online Media Daily, Kate Kaye - Sunday, March 28, 2004
The Online Publishers Association today unveils the first phase of a stu ...
- In The Trenches With Jim Smith
Online Media Daily, Kate Kaye - Friday, March 26, 2004
Like many who toil on the tech side of the online ...