- As New Media Grow As Marketing Tools, So Do Metrics
Marketing Daily, Kelly Shermach - Wednesday, April 30, 2008
[Strategy] "The ability to track the popularity of videos in comparison wi ...
- Low-Hanging Fruit Can Feed Brands Well Into The Future
Marketing Daily, Kelly Shermach - Wednesday, April 16, 2008
[Trends] Many companies will choose branded social networks to generate these benefit ...
- Peapod Intros NutriFilter Software To Online Grocery Shopping
Marketing Daily, Kelly Shermach - Monday, April 7, 2008
[Technology] "These days, names give you no idea of whether what you' ...
- Are Banking Rewards A Loyalty Buzz Kill?
Marketing Daily, Kelly Shermach - Tuesday, March 18, 2008
[Financial Services] Banks can recover goodwill with more transparency about their practice ...
- Marketers Make Friends With Savvy Online Consumers
Marketing Daily, Kelly Shermach - Monday, January 21, 2008
[Trends] Marketers' presence on the sites is growing, and is drawing consumer ...
- Marketers Make Friends With Savvy Online Consumers
Online Media Daily, Kelly Shermach - Monday, January 21, 2008
Marketers' presence on the sites is growing and is drawing consumers' fr ...
- Benchmarking: Beginning Of A Measurement Commitment?
Marketing Daily, Kelly Shermach - Tuesday, November 6, 2007
[Trends] Intimate benchmarks--in which two non-competing companies are set against each other--inspi ...
- Big Brands 'Get Smaller' So They Can Stay Big
Marketing Daily, Kelly Shermach - Friday, September 28, 2007
[Retail] "Traditional segmentation doesn't work, so you start to look at differe ...
- Consorte Introduces Online Ad Platform Targeting Hispanics
Online Media Daily, Kelly Shermach - Tuesday, September 18, 2007
Consorte Media, San Francisco, today introduced an online advertising platform targeting t ...
- Not All Categories Get Blog Bounce, comScore Finds
Online Media Daily, Kelly Shermach - Thursday, September 13, 2007
Apparel, food and beverage, and low-cost product categories are better received ...
- Dashboards Place Value On Marketing Department's Contribution To Business
Marketing Daily, Kelly Shermach - Monday, April 30, 2007
[Accountability] Marketing arguably drives business growth more than any other function ...
- Automakers Expected To Put 14% of Ad Dollars Online
Online Media Daily, Kelly Shermach - Monday, March 19, 2007
Automakers, dealers and after-market vendors will account for $2.69 billion, or near ...
- Online Publishers Association High On Promise of Mobile
Online Media Daily, Kelly Shermach - Thursday, March 8, 2007
Publishers turning to mobile applications are not a moment too late, repor ...
