- Consumers Love Using Cell Phone; It's The Buying Part That Hurts
Marketing Daily, Kevin Ransom - Monday, May 12, 2008
[Telecom] "As phone and service plans become more complex, the customer's ne ...
- Consumers To Spend More Than $18M To Honor Mothers
Marketing Daily, Kevin Ransom - Friday, May 9, 2008
[Retail] IBISWorld analysts say greeting cards and flowers will remain the prima ...
- Nike, Finish Line To Open Concept Store For Serious Runners
Marketing Daily, Kevin Ransom - Thursday, May 8, 2008
[Retail] Upfront will be Nike+, a computer chip in the shoe th ...
- Harper-Collins, SAK Team Up For Year-Long Book Bag Promo
Marketing Daily, Kevin Ransom - Wednesday, May 7, 2008
[Retail] "We were looking for ways to expand our marketing approach, a ...
- Lord & Taylor Has Robert Verdi Chat Up Shoppers In Ads
Marketing Daily, Kevin Ransom - Tuesday, May 6, 2008
[Retail] "We've been working with Mr. Verdi for some time, having h ...
- Priceline.com Survey Finds Car Renters Want Hybrid Options
Marketing Daily, Kevin Ransom - Monday, April 23, 2007
[Automotive] Some of the people surveyed said they would even pay ...
- Reign Of The Plain: Survey Finds Gen Ys Prefer Brand Simple
Marketing Daily, Kevin Ransom - Friday, April 20, 2007
[Research] The preference for simplification, lean-and-clean styling and all-in-one convenience could ...
- FCC Urged To Take Action On Junk Food Advertising To Kids
Marketing Daily, Kevin Ransom - Wednesday, April 18, 2007
[Food] An influential congressman is asking the agency to more aggressively regula ...
- Publix To Put Its Brands Up Against National Brands In Promotion
Marketing Daily, Kevin Ransom - Tuesday, April 17, 2007
[Retail] The grocery chain will give away its product with the purcha ...
- Vonage Chairman Resigns; Company Slashes Marketing Budget
Marketing Daily, Kevin Ransom - Friday, April 13, 2007
[Telecommunications] Repercussions could be enormous since the company was the biggest onli ...
- Gillette Sponsors Reality Race Show With Celeb Drivers
Marketing Daily, Kevin Ransom - Thursday, April 12, 2007
[Entertainment] The premise is that stock-car drivers will teach stars such ...
- Racing With The Stars: New ABC Show Gears Up For Celebs, NASCAR Pros
MediaDailyNews, Kevin Ransom - Thursday, April 12, 2007
ABC and Gillette have devised a new take on the concept ...
- A-B Launches Market-Specific, MLB-Related Campaign
Marketing Daily, Kevin Ransom - Wednesday, April 11, 2007
[Beverages] The beer giant aims to micro-boost the Bud brand's profile ev ...
- Microsoft Targets Businesses With Humorous, Geeky Ads
Marketing Daily, Kevin Ransom - Tuesday, April 10, 2007
[Technology] Leveraging the fear of every business owner that online security cou ...
- Three Dog Bakery Out, Just In Time, With New Pet Treats
Marketing Daily, Karl Greenberg, Kevin Ransom - Monday, April 9, 2007
[Food] The timing was right for this small company as Ol' R ...
- Report: Workers Shun Consumer-Driven Health care Plans
Marketing Daily, Kevin Ransom - Friday, April 6, 2007
[Health care] Although employers expect these plans, which include deductibles and tax-advantag ...
- Quiznos Delivers PR Hero After Coyote Invades Chicago Store
Marketing Daily, Kevin Ransom - Thursday, April 5, 2007
[Restaurants] The masterful press release not only addressed the unusual occurrence, ...
