- What the Best Sites Know
Publishing Insider, Kevin Mannion - Thursday, August 27, 2009
The good news: just as many RFPs are going out now ...
- Selling Brand Awareness Online: Back To The Future?
Publishing Insider, Kevin Mannion - Thursday, July 30, 2009
What do the Geico Caveman TV ads have in common with t ...
- Zen And The Art of Online Selling
Publishing Insider, Kevin Mannion - Thursday, June 18, 2009
It is an aphorism that selling begins with customer knowledge. The custome ...
- 10 Things You Need To Know About Selling Engagement
Publishing Insider, Kevin Mannion - Thursday, April 23, 2009
Anyone who has sold both print and digital advertising can tell y ...
- A Primer For Selling Online Engagement
Publishing Insider, Kevin Mannion - Thursday, March 26, 2009
Since I have been writing for MediaPost, I have focused most ...
- What Kate Winslet, Penelope Cruz and Facebook Can Tell Us About Engagement
Publishing Insider, Kevin Mannion - Thursday, February 26, 2009
Did you see the Best Actress and Best Supporting Actress presentations ...
- Do Digital Advertisers Say What They Mean?
Publishing Insider, Kevin Mannion - Thursday, January 29, 2009
What do the Web sites of Facebook, Yahoo, ESPN, The New Yo ...
- Beware Of The Demigods
Publishing Insider, Kevin Mannion - Tuesday, November 25, 2008
Did you hear about Rupert Murdoch's calling out of editors who ha ...
- A Meaningful Engagement Story
Publishing Insider, Kevin Mannion - Thursday, October 23, 2008
In previous articles I created a hypothetical example to illustrate how ...
- The New Engagement Mashup, Part 1
Publishing Insider, Kevin Mannion - Thursday, September 25, 2008
The interactive dimension of the Web continues to deepen and broaden. Soci ...
- Winning The Minds And Hearts Of Online Marketers
Publishing Insider, Kevin Mannion - Thursday, August 28, 2008
When I was leading a media sales team a few years bac ...
- The ROI Of Nouveau Baseball Parks And Audience Engagement
Publishing Insider, Kevin Mannion - Thursday, July 24, 2008
Yankee Stadium last week hosted the All-Star game because this year wi ...
- The Engagement Story As Epiphany
Publishing Insider, Kevin Mannion - Thursday, June 5, 2008
In "Dubliners," James Joyce developed a sequence of short stories that redefin ...
- More On The Audience Engagement Story
Publishing Insider, Kevin Mannion - Thursday, May 29, 2008
On the publisher side, is there a value to trying to quanti ...
- The Audience Engagement Story
Publishing Insider, Kevin Mannion - Thursday, May 22, 2008
Recently some of the best thinking about engagement has been percolating ...
- Engagement-Map Your Content
Metrics Insider, Kevin Mannion - Monday, April 28, 2008
The most recent MetricsInsider article by Josh Chasin describes the excellent wo ...
- Who Are The People Behind The Numbers?
Publishing Insider, Kevin Mannion - Thursday, March 27, 2008
In writing four articles on audience online engagement, I have jumped in ...
- The New Engagement Index: Waiting For Leaders To Emerge?
Publishing Insider, Kevin Mannion - Thursday, February 28, 2008
In my Metrics Insider series on "The New Metrics of Online Audien ...
- How the New Engagement Metrics Can Impact Advertising Decisions
Metrics Insider, Kevin Mannion - Friday, February 15, 2008
In my first two articles on engagement metrics, I discussed the ne ...
- Defining Engagement And The Right Metrics
Metrics Insider, Kevin Mannion - Friday, February 8, 2008
For advertisers to be successful with online campaigns, it is crucial ...
- The New Metrics For Content Engagement: The Battle Over Measurement Methods
Metrics Insider, Kevin Mannion - Friday, January 25, 2008
Questions about the accuracy of measurement methods continue to frustrate advertisers a ...
