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KEVIN MANNION


Contact MediaPost Editorial
  • What the Best Sites Know
    Publishing Insider, Kevin Mannion - Thursday, August 27, 2009
    The good news: just as many RFPs are going out now ...
  • Selling Brand Awareness Online: Back To The Future?
    Publishing Insider, Kevin Mannion - Thursday, July 30, 2009
    What do the Geico Caveman TV ads have in common with t ...
  • Zen And The Art of Online Selling
    Publishing Insider, Kevin Mannion - Thursday, June 18, 2009
    It is an aphorism that selling begins with customer knowledge. The custome ...
  • 10 Things You Need To Know About Selling Engagement
    Publishing Insider, Kevin Mannion - Thursday, April 23, 2009
    Anyone who has sold both print and digital advertising can tell y ...
  • A Primer For Selling Online Engagement
    Publishing Insider, Kevin Mannion - Thursday, March 26, 2009
    Since I have been writing for MediaPost, I have focused most ...
  • What Kate Winslet, Penelope Cruz and Facebook Can Tell Us About Engagement
    Publishing Insider, Kevin Mannion - Thursday, February 26, 2009
    Did you see the Best Actress and Best Supporting Actress presentations ...
  • Do Digital Advertisers Say What They Mean?
    Publishing Insider, Kevin Mannion - Thursday, January 29, 2009
    What do the Web sites of Facebook, Yahoo, ESPN, The New Yo ...
  • Beware Of The Demigods
    Publishing Insider, Kevin Mannion - Tuesday, November 25, 2008
    Did you hear about Rupert Murdoch's calling out of editors who ha ...
  • A Meaningful Engagement Story
    Publishing Insider, Kevin Mannion - Thursday, October 23, 2008
    In previous articles I created a hypothetical example to illustrate how ...
  • The New Engagement Mashup, Part 1
    Publishing Insider, Kevin Mannion - Thursday, September 25, 2008
    The interactive dimension of the Web continues to deepen and broaden. Soci ...
  • Winning The Minds And Hearts Of Online Marketers
    Publishing Insider, Kevin Mannion - Thursday, August 28, 2008
    When I was leading a media sales team a few years bac ...
  • The ROI Of Nouveau Baseball Parks And Audience Engagement
    Publishing Insider, Kevin Mannion - Thursday, July 24, 2008
    Yankee Stadium last week hosted the All-Star game because this year wi ...
  • The Engagement Story As Epiphany
    Publishing Insider, Kevin Mannion - Thursday, June 5, 2008
    In "Dubliners," James Joyce developed a sequence of short stories that redefin ...
  • More On The Audience Engagement Story
    Publishing Insider, Kevin Mannion - Thursday, May 29, 2008
    On the publisher side, is there a value to trying to quanti ...
  • The Audience Engagement Story
    Publishing Insider, Kevin Mannion - Thursday, May 22, 2008
    Recently some of the best thinking about engagement has been percolating ...
  • Engagement-Map Your Content
    Metrics Insider, Kevin Mannion - Monday, April 28, 2008
    The most recent MetricsInsider article by Josh Chasin describes the excellent wo ...
  • Who Are The People Behind The Numbers?
    Publishing Insider, Kevin Mannion - Thursday, March 27, 2008
    In writing four articles on audience online engagement, I have jumped in ...
  • The New Engagement Index: Waiting For Leaders To Emerge?
    Publishing Insider, Kevin Mannion - Thursday, February 28, 2008
    In my Metrics Insider series on "The New Metrics of Online Audien ...
  • How the New Engagement Metrics Can Impact Advertising Decisions
    Metrics Insider, Kevin Mannion - Friday, February 15, 2008
    In my first two articles on engagement metrics, I discussed the ne ...
  • Defining Engagement And The Right Metrics
    Metrics Insider, Kevin Mannion - Friday, February 8, 2008
    For advertisers to be successful with online campaigns, it is crucial ...
  • The New Metrics For Content Engagement: The Battle Over Measurement Methods
    Metrics Insider, Kevin Mannion - Friday, January 25, 2008
    Questions about the accuracy of measurement methods continue to frustrate advertisers a ...
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