Kim King
Member since January 2008Contact Kim- Chief Marketing Officer SiteSpect
- 11 Beacon Street, Suite 500
- Boston Massachusetts
- 02108 USA
Articles by Kim All articles by Kim
- Mobile Web Optimization Via Multivariate Testing in
Online Media Daily on
05/27/2008
All aboard! Recent announcements from major players gearing up their mobile strategies--from AT&T Mobile TV, Yahoo Go 3.0, to Google mobile image ads--confirm the mobile web is hot. And why not? With 75% of 237 million U.S. mobile subscribers able to access the Web, now is the time for successful mobile marketing. Add to this the rise of mobile analytics vendors, and you've got the perfect recipe to do serious business on the mobile web.
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