- It's Award Season
Marketing: Entertainment, Kristine Shine - Friday, February 22, 2013
This season's must-watch film, "Argo," tells the story of a group ...
- How To Break Through The Clutter
Marketing: Entertainment, Kristine Shine - Monday, December 3, 2012
Frequently, I find myself sitting in a room with a brand manag ...
- Gen Y Really Does LIKE Your Brand -- You Can Bet Your 2011 Budget On It
Engage:Millennials, Kristine Shine - Friday, December 24, 2010
Twenty ten was an eye-opening year for all of us in t ...
- Something Else To Learn From Gen Y: How To Structure Your Business
Engage:Millennials, Kristine Shine - Monday, November 22, 2010
To be successful in today's ever-changing business world, follow a few ...
- The Beauty Of This Generation
Engage:Millennials, Kristine Shine - Friday, October 22, 2010
If companies are aiming to win over Gen Y, which has prov ...
- Make It An Event!
Engage:Millennials, Kristine Shine - Friday, September 24, 2010
This is a generation that doesn't simply want to be connected; th ...
- Chartreuse Is The Real Green For Gen Y
Engage:Millennials, Kristine Shine - Friday, August 27, 2010
There is a great amount of research associated with Gen Y's commitme ...
- It's GAME ON For Generation Y!
Engage:Millennials, Kristine Shine - Friday, July 23, 2010
As marketers, we must take the time to understand and respect wh ...
- Can You Reach This Target With Only Earned Media?
Engage:Millennials, Kristine Shine - Friday, June 25, 2010
The first step is to define the desired objectives for each progr ...
- Parents: It's a Whole New Playground
Engage:Millennials, Kristine Shine - Friday, May 28, 2010
Recent statistics show that Gen Y has already given birth to mo ...
- Wedding Season: It's Not Just About the Couple
Engage:Millennials, Kristine Shine - Friday, April 23, 2010
Like everything these days, time and technology have changed the wedding indust ...
- They Are Your Friends When They Talk To You
Engage:Millennials, Kristine Shine - Friday, March 26, 2010
It is a delicate balance for a brand to be an acti ...
- How To Incorporate Blogs Into Your Strategy
Engage:Millennials, Kristine Shine - Friday, February 26, 2010
With the online landscape continuing to morph, combined with Gen Y's fick ...
- 5 Lessons Learned From The Front Line
Engage:Millennials, Kristine Shine - Friday, January 29, 2010
Marketers must continually find fresh ways to develop a better, more releva ...
- 'Why Y Women'
Engage:Millennials, Kristine Shine - Friday, October 30, 2009
Gen Y women represent a challenge to marketers. They want to ...
