- USA Weekend Adds ROI Program To Broaden Ad Base
MediaDailyNews, Larry Dobrow - Sunday, November 30, 2003
USA Weekend publisher Chuck Gabrielson isn't exactly dropping a bombshell when ...
- Upstart Hopes These Promos Speak To Online Marketers
Online Media Daily, Larry Dobrow - Wednesday, November 26, 2003
Hoping to offer marketers a low-cost supplement to their current Internet program ...
- Reactions To Can-Spam, It Seems, Can Span
Online Media Daily, Larry Dobrow - Tuesday, November 25, 2003
With the House of Representatives passing a slightly altered version of t ...
- Web-Based Mag Retailer Drives Print Edition Subs
Online Media Daily, Larry Dobrow - Sunday, November 23, 2003
bluedolphin.com, the self-dubbed "America's Magazine Superstore," is yet another sign that despi ...
- Weirder Science: Old Tech Title Reinvents Self With New Formula
MediaDailyNews, Larry Dobrow - Friday, November 21, 2003
Popular Science magazine has been around so long that it's almost ...
- California Legislator Rebuts Madison Avenue Attack On State Spam Law
Online Media Daily, Larry Dobrow - Wednesday, November 19, 2003
Since the September passage of California's anti-spam law, most of the bleati ...
- Broadcast Vet Establishes Online Radio Ad Network
Online Media Daily, Larry Dobrow - Wednesday, November 19, 2003
Online radio has been around for several years, boasts millions of listene ...
- Survey Finds Spam Not Consumer's Biggest Complaint
Online Media Daily, Larry Dobrow - Monday, November 17, 2003
Most of the recent big-picture surveys about consumer use of the Intern ...
- ELLEgirl Defies Shakeout Among Teen Spin-offs, Grows Pages
MediaDailyNews, Larry Dobrow - Friday, November 14, 2003
A few years ago, teen magazines were all the rage in t ...
- Spam Summit Sums It Up: National Bill Saner Than State Laws
Online Media Daily, Larry Dobrow - Friday, November 14, 2003
Following the recent passage of California's rigid and ill-advised anti-spam law a ...
- Magazine Pages Go Negative, Poised For Third Consecutive Year Of Ad Declines
MediaDailyNews, Larry Dobrow, Joe Mandese - Thursday, November 13, 2003
The nation's consumer magazines turned in another down month in October, t ...
- Online Developer Enables Magazine Planning, Buying
MediaDailyNews, Larry Dobrow - Wednesday, November 12, 2003
Believing that the magazine planning process is rife with clerical inefficiencies, upsta ...
- Offline Radio Vets Join Online Radio Fray
Online Media Daily, Larry Dobrow - Monday, November 10, 2003
To date, marketers haven't exactly embraced the nascent medium of Internet radi ...
- AOL Puts New Accent On Subscriber Push, Targets Hispanics With Record Ad Effort
Online Media Daily, Larry Dobrow - Sunday, November 9, 2003
America Online today will launch the largest Spanish-language advertising effort in i ...
- All The News That's Fit To Blog? Not Yet, But Maybe Soon
Online Media Daily, Larry Dobrow - Thursday, November 6, 2003
Blogging and social networking may or may not change the face ...
- Popping Bubbles: Experts Debate Long-term Viability of Pop-Ups
Online Media Daily, Larry Dobrow - Wednesday, November 5, 2003
In terms of consumer regard, pop-up ads tend to rank somewhere betwe ...
- Plenty Of Jabs, But No Knockouts As Industry Gurus Spar Over Future
Online Media Daily, Larry Dobrow - Tuesday, November 4, 2003
Ad:Tech tends to be more about schmooze than mano a mano debat ...
- Premiere Solidifies Position As Movie Industry Mag, Cuts Deal With AFI
MediaDailyNews, Larry Dobrow - Monday, November 3, 2003
It's come to this: Premiere is the only magazine out there th ...