- Editor & Publisher Changes Edit So It Can Continue To Publish
MediaDailyNews, Larry Dobrow - Thursday, January 29, 2004
While Editor & Publisher may be a journalism institution, it's always be ...
- MarketWatch Claims A Targeting First: Combining Behavioral, Workplace User Data
Online Media Daily, Larry Dobrow - Wednesday, January 28, 2004
MarketWatch.com has inked an agreement to use Revenue Science's "Switched-On Audience Selec ...
- Taking Stock: Online Pubs Look To Manage Inventory, Boost Yield, Hold Up Rate Cards
Online Media Daily, Larry Dobrow - Tuesday, January 27, 2004
A group of top online publishers huddled Monday to rethink - ...
- Directories Reveal Yellow Streak, Decline Comment On False Ad Suit
MediaDailyNews, Larry Dobrow - Sunday, January 25, 2004
A day after Verizon Directories unveiled a lawsuit making false advertising clai ...
- New Pub Of Time Inc.'s Weekly Entertains A Broader Mandate
MediaDailyNews, Larry Dobrow - Friday, January 23, 2004
When word leaked out late last year that he had been tapp ...
- Web Becomes Healthier Choice, Consumers Go Online To Get Pharma Info Missing From TV
Online Media Daily, Larry Dobrow - Thursday, January 22, 2004
An ongoing study analyzing how consumers find pharmaceutical information has reached t ...
- Mags Post Third Consecutive Year Of Ad Page Decreases
MediaDailyNews, Larry Dobrow - Tuesday, January 20, 2004
Data released Tuesday by the Publishers Information Bureau (PIB) confirmed what h ...
- Top Mag Categories Boost Ad Pages, Financial, Travel Continue To Erode
MediaDailyNews, Larry Dobrow - Tuesday, January 20, 2004
Five of the 12 ad categories monitored by PIB saw ad pa ...
- Broadband Begets Video Content Demand, AtomFilms, Maven Networks Team To Fill It
Online Media Daily, Larry Dobrow - Tuesday, January 20, 2004
AtomFilms has tapped Maven Networks to supply ad-serving technology for what t ...
- Marketers: Broader Acceptance, Bigger Budgeting Plans For Interactive
Online Media Daily, Larry Dobrow - Sunday, January 18, 2004
The full array of digital marketing techniques - ranging from simple ema ...
- The Illustrated Man: New SI Pub Has Mandate To Grow Time Inc.'s Venerable Sports Title
MediaDailyNews, Larry Dobrow - Friday, January 16, 2004
Minutes after being told that he had been tapped to serve ...
- Dex Says What's Next: Searchable Display Ads
Online Media Daily, Larry Dobrow - Friday, January 16, 2004
Dex Media, which publishes 270 directories in 14 Western and Midwestern state ...
- How To Play Games And Influence People: Advergaming Emerges As New Ad Option
Online Media Daily, Larry Dobrow - Thursday, January 15, 2004
A soon-to-be-released Gartner report is predicting that "advergaming"- simply defined as gam ...
- Using Body Bags To Bag Planners, Mag Seeks To Resurrect 50+ Demo
MediaDailyNews, Larry Dobrow - Wednesday, January 14, 2004
AARP The Magazine's attempt last summer to target younger media buyers a ...
- Interactive Ad Group Hopes To Take A Byte Out Of Big Apple, Other Area Codes, Too
Online Media Daily, Larry Dobrow - Wednesday, January 14, 2004
Hoping to educate, enliven, and unite New York's interactive advertising community, ...
- On Eve Of Lunar New Year, Expert Offers Advice On Targeting Asians
MediaDailyNews, Larry Dobrow - Tuesday, January 13, 2004
The Asian Lunar New Year, which begins on Jan. 22, is consider ...
- Online Radio Streamer Bypasses Media, Takes Data Directly To Advertisers
Online Media Daily, Larry Dobrow - Tuesday, January 13, 2004
Ken Dardis, president of online radio community RRadio Network, plans to u ...
- Ever The Twain Shall Meet: Western Title Hopes To Lasso East Coast Planners, Buyers
MediaDailyNews, Larry Dobrow - Friday, January 9, 2004
Cowboys & Indians has long billed itself as "the Premier Magazine ...
- Law & Oughta: Legal Eagle Makes His Case For Key '04 Ad Issues
MediaDailyNews, Larry Dobrow - Wednesday, January 7, 2004
Doug Wood, executive partner of Hall Dickler LLP and general counsel ...
- Kanoodle Teams With MarketWatch For Content-Targeted Links
Online Media Daily, Larry Dobrow - Tuesday, January 6, 2004
Kanoodle.com has snared one of the Web's big fish, entering into ...
- Mass Appeal Mag Achieves, Well, Mass Appeal
MediaDailyNews, Larry Dobrow - Thursday, January 1, 2004
Nearly ten years after its founding, Mass Appeal magazine has actually gro ...
- For Hispanic MBAs, It's Going To Be A Jungle Out There
MediaDailyNews, Larry Dobrow - Thursday, January 1, 2004
Jungle Media Group, publisher of Jungle Magazine and Jungle Law, has emerg ...