LARRY DOBROW
Featured Columnist, MediaPost

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  • Transit TV: A Really Mobile Medium
    In-bus programming and advertising have only recently begun to approach critical mas ...
  • Pregnancy
    Pregnancy does a fine job of steering pregnant women in the rig ...
  • American Legacy
    Precisely a year into my Magazine Rack tenure, I don't think I ...
  • TV Guide
    I find myself faced with a terrible dilemma. On one hand, havi ...
  • Maximum Fitness
    Muscle mags intimidate me. The cleanly plucked torsos, the Giambi-esque bulging eyeball ...
  • National Geographic Adventure
    Of all the mass-media megabrands out there, I don't see too ma ...
  • Bon Appetit
    I'm under the impression it can't be all that hard to cobb ...
  • Playboy
    It used to be that one experienced a certain level of embarrassme ...
  • Ode
    In my experience, the BIG QUESTION cover line/story lead ranks among t ...
  • Bicycling
    For those of you entering 2006 with the resolve to exercise mo ...
  • More Than Just Talk
    Scarborough Research recently found that fans of talk radio and news sho ...
  • Texting to TV
    Viewers who checked out the Chicago CBS affiliate's broadcast of the LaSal ...
  • See-Through Marketing
    As proven by a recent headline in the satirical weekly The Onion
  • Forecast: Heavy Branding
    Call me a purist, but my conception of online and PC-based vid ...
  • The Buzz Fuzz
    Online buzz marketing practitioners owe it to potential campaign targets, not ...
  • Markets Focus: Seniors Take to the Web
    Marketing to seniors is worth the extra care it takes. ...