- Smarter Than An Ad-Serving Platform?
Online Media Daily, Larry Allen - Monday, February 16, 2009
Throughout January, many of the major technical publications in our space a ...
- The Magic Of Behavioral Targeting: When Magic Becomes Information
Publishing Insider, Larry Allen - Tuesday, October 30, 2007
Not all behavioral targeting is created equally. Many networks and publishers a ...
- Metrics Focus: Bigger Is Actually Better
OMMA Magazine, Larry Allen - Monday, June 1, 2009
Resist commoditizing your inventoryAt the IAB conference in February, some speakers to ...