Larry Ackerman

Articles by Larry All articles by Larry

• The Real Problem With Identity  in Marketing Daily on 02/21/2017
  

  Who are we? Who aren't we? Who is with us and who is against us? Are you part of the problem or part of the solution?

• The Identity Effect: Ignore It At Your Peril in Marketing Daily on 02/23/2010
  

  It doesn't matter what business you're in; if you're going to successfully re-shape your brand, you need to start by knowing who you are.

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