Laura Desmond

Member since December 2017Contact Laura

Senior Advisor LiveRamp
https://www.eaglevistapartners.com/
LinkedIn: https://www.linkedin.com/in/laura-desmond-8aa38b39/
Twitter: @LBDesmond
San Francisco California
94104 USA

Laura Desmond is the founder/CEO of Eagle Vista & Partners, a strategic advisory and venture investing firm serving the Marketing, Technology and Digital industries. She is also a senior advisor to the Founder/CEO of Uptake Technologies and the CEO of LiveRamp, supporting strategy, branding and go to market efforts.

Articles by Laura All articles by Laura

3 Data-First Marketing Strategies To Drive Business Growth in Marketing Insider on 10/18/2018
Data is the engine for growth and must be at the center of a company's strategy in order to deliver results.
Who Will Fill The Talent Gap In The New Era Of Data-Driven Marketing? in Marketing Daily on 02/21/2018
The race to power next-generation marketing is on, and the lines between art and science will continue to blur.
So You've Boarded The People-Based Marketing Train: Where Are You Headed? in Marketing Insider on 12/18/2017
Modern marketers agree, Big Data is not only here to stay, it's the foundation to virtually all current and future successful campaigns in today's predominantly digital landscape. If there's consensus around the power of Big Data, then marketers are already on track to optimize this data for the benefit of the brands they serve, right? Wrong.
Venice Festival: What Do Clients Want? in MediaDailyNews on 04/16/2008
What do clients want? Everything. And a lot of it. So let's take some aggressive leaps with eyes wide open, acknowledge that to change the game is as much about taking risks, as it is re-writing the rules.

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