- GitHub CEO Departs, Microsoft Puts It Under CoreAI
MediaDailyNews, Laurie Sullivan - Monday, August 11, 2025
GitHub CEO Thomas Dohmke has resigned and with his departure, Microsoft pla ...
- IAB Tech Lab Updates Taxonomy For Mapping Content To Ads
MediaDailyNews, Laurie Sullivan - Tuesday, August 12, 2025
IAB Tech Lab released mapping and implementation guidance for advertisers and publishe ...
- Musk Accuses Apple Of Antitrust, Threatens xAI Will Take Legal Action
MediaDailyNews, Laurie Sullivan - Monday, August 11, 2025
Elon Musk is accusing Apple of an "antitrust violation" for allegedly favori ...
- Crossing Roads: PubMatic Earnings Show How SSPs Face Risk
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 12, 2025
PubMatic faces serious challenges as supply-side platforms continue to evolve. As t ...
- Mitigate AI Meltdowns: Innovation Vs. Unchecked Risks
Data & Programmatic Insider, Laurie Sullivan - Monday, August 11, 2025
Ignoring AI's potential risks can make it a liability - even f ...
- Microsoft, OpenAI Feud Triggers Warning From Elon Musk
MediaDailyNews, Laurie Sullivan - Friday, August 8, 2025
It's become a race to develop super AI capabilities and agentic agent ...
- How Digital Ads Survive An AI-Created Short-Term Dystopia
Performance Marketing Insider, Laurie Sullivan - Monday, August 11, 2025
Mo Gawdat, futurologist and former chief business officer for Google X a ...
- Ad.com Acquired Public Good, Flipped The AI Search Engine Script
MediaDailyNews, Laurie Sullivan - Thursday, August 7, 2025
A division of Public Good has launched an AI search platform wi ...
- OpenAI Launches GPT-5, Integrates With Microsoft - Here's What Advertisers Should Know
MediaDailyNews, Laurie Sullivan - Friday, August 8, 2025
ChatGPT user agent activity surged 200% in July, with bots nearly doubli ...
- AppLovin's Adjust Data Shows AI Changing In-App Targeting
Performance Marketing Insider, Laurie Sullivan - Friday, August 8, 2025
The combination of AI in shopping apps lets brands key into behavior ...
- Google Isn't Weakening Web Traffic, Says VP Of Google Search
MediaDailyNews, Laurie Sullivan - Wednesday, August 6, 2025
Recent data and reports suggest Google AI features are destroying traffic ...
- Google Performance Max Gains Controls, Insights
Performance Marketing Insider, Laurie Sullivan - Thursday, August 7, 2025
Several Performance Max updates aim to boost performance and streamline ad managemen ...
- Neuro-Contextual Ad Tech Adopts IAB Diligence Platform To Ensure Privacy
MediaDailyNews, Laurie Sullivan - Tuesday, August 5, 2025
Seedtag, a global neuro-contextual advertising company, adopted the IAB Diligence Platform, joini ...
- Yelp Co-Branded Ads Help Localize National Brands
MediaDailyNews, Laurie Sullivan - Wednesday, August 6, 2025
Yelp launched an ad unit that lets national brands like Pepsi a ...
- What Makes Up Perplexity Core Ranking Factors
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 6, 2025
Metehan Yesilyurt, growth marketing manager at AppSamurai, analyzed browser-level interactions with Perplexity ...
- Snowflake Ventures, Capital One Ventures Invest In Agentic AI Unicorn
MediaDailyNews, Laurie Sullivan - Monday, August 4, 2025
The venture arms aims to build an agentic marketing platform called ...
- ChatGPT Reaches 700M Weekly Active Users
MediaDailyNews, Laurie Sullivan - Monday, August 4, 2025
The news comes as OpenAI is set to release GPT-5 sometime th ...
- IAB Tech Lab, Industry Suppliers Create Live Stream Ad Playbook
MediaDailyNews, Laurie Sullivan - Tuesday, August 5, 2025
IAB Tech Lab has developed a Live Event Ad Playbook with leadersh ...
- OpenX Accuses Google of 'Rigging' Ad Auctions In Latest Lawsuit
MediaDailyNews, Laurie Sullivan - Tuesday, August 5, 2025
OpenX filed a suit against Google alleging anticompetitive practices that manipulated auction ...
- Data Lockdown Effects And Should You Believe AI Reasoning Models
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 5, 2025
As OpenAI released reasoning LLMs on Tuesday, some publishers have once aga ...
- The AI Bullsh**t Index And The Psychology Behind It
Data & Programmatic Insider, Laurie Sullivan - Monday, August 4, 2025
Researchers have introduced a systematic framework for LLMs that emphasizes their indifferen ...
- Amazon Alexa+ Ads Will Test Search
Performance Marketing Insider, Laurie Sullivan - Monday, August 4, 2025
Conversational search will change Amazon Alexa+ into more of an AI-based sear ...
- Marketers Gain Visibility Into AI Search Results
MediaDailyNews, Laurie Sullivan - Thursday, July 31, 2025
Adthena has spent decades building advanced auction systems for Google Ads. N ...
- OpenAI Flips Switch After Google Indexes Private Chats In Search
MediaDailyNews, Laurie Sullivan - Friday, August 1, 2025
Chatbot users have discovered that every question asked and every response giv ...
- Microsoft Bing Market Share Grows As Google's Slightly Declines
Performance Marketing Insider, Laurie Sullivan - Friday, August 1, 2025
We can attribute Microsoft's gain and Google's loss to AI, according ...
- Microsoft, Google, IAS Enforcing AI Ethics
MediaDailyNews, Laurie Sullivan - Wednesday, July 30, 2025
As platforms built on AI continue to write, rewrite and build everythi ...
- Criteo Rains Money From Retail And Performance Media
MediaDailyNews, Laurie Sullivan - Wednesday, July 30, 2025
Criteo released Q2 2025 earnings Wednesday, reporting growth has slowed, but reta ...
- Microsoft AI Supercharges Revenue, Up 18% To $76.4B
MediaDailyNews, Laurie Sullivan - Wednesday, July 30, 2025
Profits for Microsoft's Q2 2025 calendar year soared as revenue from i ...
- Rakuten Group Releases Affiliate Plans For Full-Funnel AI Agents
MediaDailyNews, Laurie Sullivan - Thursday, July 31, 2025
The company, known for its cash-back, affiliate and ad programs in t ...
- Amazon, Shopify Seen Using Code To Block AI Agents
Performance Marketing Insider, Laurie Sullivan - Thursday, July 31, 2025
Amazon, Shopify and other marketplaces have been spotted by tech experts embeddi ...