- How To Interpret Results From A Hypothesis
Around the Net in Search Marketing, Laurie Sullivan - Monday, January 14, 2013
Formulate a hypothesis to build a framework to execute paid-search campaign test ...
- Search Marketers Must Dissolve Data Silos
Around the Net in Search Marketing, Laurie Sullivan - Monday, January 14, 2013
How to drive value through an integrated digital marketing approach will beco ...
- Google Launches Zavers Coupon Service
Online Media Daily, Laurie Sullivan - Saturday, January 12, 2013
Google launched a digital coupon service Friday called Zavers that allows reta ...
- National Brands Beginning To Think Local On Mobile
Online Media Daily, Laurie Sullivan - Friday, January 11, 2013
National brands that don't build effective local mobile ad campaigns will mi ...
- Google To Build AI Into Search
Online Media Daily, Laurie Sullivan - Friday, January 11, 2013
Google's Director of Engineering Ray Kurzweil, hired in December, wants to bui ...
- Facebook May Surprise Search Marketers With Familiar Tech
SearchBlog, Laurie Sullivan - Monday, January 14, 2013
Technology that makes it possible to capture intent across search engines h ...
- Why Search Marketers Need To Know Smart TVs Are Becoming More Intelligent
Around the Net in Search Marketing, Laurie Sullivan - Friday, January 11, 2013
Despite reports from Google that its mission isn't to help consumers c ...
- Social Networks Drive $1.6B In Revenue To Brand Web Sites, 2012
Around the Net in Search Marketing, Laurie Sullivan - Friday, January 11, 2013
The 300 e-retailers in the Social Media 300 from Internet Retailer wi ...
- How To Use Social Proof
Around the Net in Search Marketing, Laurie Sullivan - Friday, January 11, 2013
Social proof, a psychological strategy that relies on the interest of hum ...
- Pandora Expects To Generate $422M In 2013
Online Media Daily, Laurie Sullivan - Thursday, January 10, 2013
Music lovers tuned into Pandora, the Internet radio service, in December 20 ...
- Search: Higher Budgets Proving Better ROI
Online Media Daily, Laurie Sullivan - Thursday, January 10, 2013
Online sales revenue driven by paid search in the U.S. rose 2 ...
- Google, Microsoft Race To Dominate Live TV, Internet Connections
SearchBlog, Laurie Sullivan - Friday, January 11, 2013
Live broadcast television will closely support online digital advertisements and marketing materi ...
- Will China Become Apple's Largest Market?
Around the Net in Search Marketing, Laurie Sullivan - Thursday, January 10, 2013
Reuters reports that Apple's CEO Tim Cook met with China Mobile's Chairm ...
- @WeCare Donates $.10 For Each Twitter Tweet
Around the Net in Search Marketing, Laurie Sullivan - Thursday, January 10, 2013
@WeCare, a cause marketing platform generating funds for nonprofits, is holding a Chari ...
- How To Turn Convert Weaknesses Into Strengths
Around the Net in Search Marketing, Laurie Sullivan - Thursday, January 10, 2013
After disproving many conversion optimization "best practices" during the past five year ...
- How Branded Content Changes Digital Promotion
Around the Net in Search Marketing, Laurie Sullivan - Thursday, January 10, 2013
Self-publishing content will become the brand strategy in 2013. Tessa Wegert tel ...
- Marin, IgnitionOne See Paid-Search Spend On Tablets Surpass Smartphones
Online Media Daily, Laurie Sullivan - Thursday, January 10, 2013
Advertisers investing in search ads through Marin Software and IgnitionOne spent mo ...
- Twitter Combines Human Factor, New Tech To Refine Real-Time Search
Online Media Daily, Laurie Sullivan - Wednesday, January 9, 2013
Twitter has integrated human intelligence to help evaluate search results, such ...
- Hybrid Phablets: Insights Into An Emerging Search Market
SearchBlog, Laurie Sullivan - Thursday, January 10, 2013
Half-smartphone, half-tablet -- phablets with screens featuring five inches or larger a ...
- How Paid Search Reaches The 65+ Crowd
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, January 9, 2013
As the mobile generation ages, so do their parents. Justin Freid provid ...
- How To Remarket With Google Analytics
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, January 9, 2013
Amanda WestBook serves up some tips on remarketing through Google Analytics, ...
- What Search Marketers Need To Know About Managing Social Budgets
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, January 9, 2013
Search marketers may need some help when it comes to budgeting soci ...
- Video Optimization 101
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, January 9, 2013
Building visibility for niche topics isn't easy. Alecsy Christensen gives us ...
- When The Data Tells All You Need To Know
Data and Targeting Insider, Laurie Sullivan - Wednesday, January 9, 2013
I love data like I love country music. I admit it. Whi ...
- Study: Consumers Don't Fully Understand Social Media, Search
Online Media Daily, Laurie Sullivan - Wednesday, January 9, 2013
Brand marketers take for granted that most consumers know the ins a ...
- CBS Works With Microsoft To Stream People's Choice Awards On Xbox LIVE
SearchBlog, Laurie Sullivan - Wednesday, January 9, 2013
There are several signs that technology from Google and Microsoft will enab ...
- Former Forrester Analyst Suresh Vittal Joins Neolane
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, January 8, 2013
Former Forrester Research Analyst Suresh Vittal has joined Neolane in the new ...
- Google's Schmidt Sees How North Korean Students Use Internet
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, January 8, 2013
Google Chairman Eric Schmidt got a firsthand look at how students ...
- How Google Author Ranks Through Google+ Works
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, January 8, 2013
Erin Griffith tells us how Google wants to prioritize content created ...
- Universal Music Builds Initial Audience Through Online Streaming
Online Media Daily, Laurie Sullivan - Monday, January 7, 2013
Universal Music India has signed a deal with Dhingana to promote n ...