- Sony's Crackle Is Popping With Big-Name Brands
Marketing Daily, Laurie Sullivan - Monday, November 19, 2007
[Entertainment] Companies have increased interest in branding products and services alongside vid ...
- Alltel 'Claymates' Four Sales Guys In Holiday Ad
Marketing Daily, Laurie Sullivan - Friday, November 16, 2007
[Telecom] The ads target "switchers," the consumers who defect from carriers ...
- Palm Touting Centro As Part Of Everyday Text Messaging
Marketing Daily, Laurie Sullivan - Thursday, November 15, 2007
[Telecom] The latest smartphone moves Palm from a company focused solely ...
- Wendy's, Rhapsody Partner In Digital Song Giveaway
Marketing Daily, Laurie Sullivan - Tuesday, November 13, 2007
[Restaurants] The free-song promotion appears ideal. Not so for those who depe ...
- Wendy's Pairs With Rhapsody For 100 Million Song Giveaway
Online Media Daily, Laurie Sullivan - Tuesday, November 13, 2007
Wendy's is giving away 100 million free digital songs through a partnersh ...
- Bank Of America IRA Campaign Spells It Right Out
Marketing Daily, Laurie Sullivan - Monday, November 12, 2007
[Financial Services] Driving the shift toward awareness for retirement plans are t ...
- IBM Markets Self To College Kids Via Video Game
Marketing Daily, Laurie Sullivan - Monday, November 12, 2007
[Technology] For one thing, the game helps professors teach students the bas ...
- Reeling From Q3 Loss, Vonage Plans To Ramp Up Ads
Marketing Daily, Laurie Sullivan - Friday, November 9, 2007
[Telecom] On the upside, revenue climbed 30%, to $211 million. Gains ca ...
- Wal-Mart's Biggest Marketing Tool? Its Web Site
Marketing Daily, Laurie Sullivan - Thursday, November 8, 2007
[Retail] "The same behavior driving Google's growth reflects the increase in visito ...
- Wal-Mart to Reveal Holiday Promotions Online
Online Media Daily, Laurie Sullivan - Thursday, November 8, 2007
Walmart.com CEO Raul Vazquez estimates many of the 10 million people w ...
- Discovery's Integrated Marketing Draws Viewers To Show
Marketing Daily, Laurie Sullivan - Wednesday, November 7, 2007
[Entertainment] "The tricky thing about designing a marketing campaign around ["Last O ...
- Sony's New PlayStation Effort Coincides With Launch
Marketing Daily, Laurie Sullivan - Tuesday, November 6, 2007
[Electronics] A research analyst says it's a smart way to launch ...
- Petition Seeks To Keep P2P Networks Open For Marketers
Marketing Daily, Laurie Sullivan - Monday, November 5, 2007
[Technology] Some of the top wireless carriers and technology companies are spearheadi ...
- Sprint Did Anything But As Q3 Earnings Sink
Marketing Daily, Laurie Sullivan - Friday, November 2, 2007
[Telecom] Julien Blin, IDC research analyst, wireless and mobile communications, faults t ...
- New Nintendo CMO Getting Down To Hard Work Of Games
Marketing Daily, Laurie Sullivan - Thursday, November 1, 2007
[Technology] Nintendo's commitment to prove that video games have a broad appe ...
- Analysts See Vonage Settlement As Marketing Re-Start
Marketing Daily, Laurie Sullivan - Tuesday, October 30, 2007
[Telecom] "I am surprised to hear the infringement is so widespread, becau ...
- Customer Satisfaction With Wireless Sales Staff Sinks
Marketing Daily, Laurie Sullivan - Monday, October 29, 2007
[Telecom] The J.D. Power findings reveal that overall satisfaction with wireless reta ...
- Nintendo CMO Will Have To Fill Some Profitable Shoes
Marketing Daily, Laurie Sullivan - Friday, October 26, 2007
[Electronics] Cammie Dunaway faces challenges--but could give the company a much-needed tale ...
- AT&T Rings Up 41% Profit Hike In Q3
Marketing Daily, Laurie Sullivan - Wednesday, October 24, 2007
[Telecommunications] Acquisitions, successful marketing, record wireless revenue and the iPhone deal we ...
- Dylan Touts Caddy Escalade's Standard XM Radio
Marketing Daily, Laurie Sullivan - Tuesday, October 23, 2007
[Automotive] For the first time, Dylan's XM Radio show will premiere ...
- Marketers Face Deadly, Windswept California Fires
Marketing Daily, Laurie Sullivan - Tuesday, October 23, 2007
[News] Sony Electronics closed its San Diego headquarters before work began Mond ...
- Virgin Mobile Deals Wild Card For Holiday Effort
Marketing Daily, Laurie Sullivan - Monday, October 22, 2007
[Telecom] The product is also on Virgin's web site, TV ads bre ...
- Wireless Carriers Begin Holiday Push For Gadgets, Services
Marketing Daily, Laurie Sullivan - Friday, October 19, 2007
[Telecom] Sheryl Sellaway, spokeswoman for Verizon Wireless, says consumers will see mo ...
- NPD Study Finds Treo, T-Mobile Hardest Hit By IPhone
Marketing Daily, Laurie Sullivan - Wednesday, October 17, 2007
[Telecom] Initial iPhone buyers were 10 times more likely than other n ...
- Nokia Theater Opening With Promos In Lobby, Chicks On Stage
Marketing Daily, Laurie Sullivan - Tuesday, October 16, 2007
[Telecommunications] "Music is a key marketing strategy for us," says Candace Netze ...
- Mr. Coffee Effort Dangles Java With Joe Nichols
Marketing Daily, Laurie Sullivan - Monday, October 15, 2007
[Beverages] The campaign came together quickly, within two months from conception ...
- Motorola Debuts U9 With Backing By Fergie
Marketing Daily, Laurie Sullivan - Friday, October 12, 2007
[Telecommunications] Mark Sue, RBC Capital Markets director and research analyst, calls 20 ...
- AT&T Takes The Local Route To Promote U-verse Service
Marketing Daily, Laurie Sullivan - Thursday, October 11, 2007
[Telecommunications] Creating buzz in local communities, AT&T brings in mobile trailers ...
- Cook Has Work Cut Out For Him As Samsung's New CMO
Marketing Daily, Laurie Sullivan - Wednesday, October 10, 2007
[Electronics] Although he hasn't worked in the consumer electronics space yet, ...
- Newest Manhattan Eatery Will Run Hot And Cold
Marketing Daily, Laurie Sullivan - Tuesday, October 9, 2007
[Restaurants] The SoupMan and Cold Store Creamery don't have a marketing pla ...