- AT&T, Yahoo Agree On Ad Revenue Share Plan
Marketing Daily, Laurie Sullivan - Thursday, January 31, 2008
[Telecom] AT&T spokesperson Jenny Parker says that, while the agreement paves t ...
- Wal-Mart, Disney Team On 'Hannah Montana' Line
Marketing Daily, Laurie Sullivan - Thursday, January 31, 2008
[Retail] Wal-Mart aims to offer more ways for fans to "express the ...
- AT&T, Yahoo Agree On Ad Revenue Share Plan
Online Media Daily, Laurie Sullivan - Thursday, January 31, 2008
AT&T and Yahoo will share revenue from advertising on mobile phones a ...
- Survey Finds Most Boosting Experiential Ad Budgets
Marketing Daily, Laurie Sullivan - Wednesday, January 30, 2008
[Trends] Because the lack of ROI measurements is seen as a b ...
- Despite Turmoil, Sprint Scores Super Bowl Sponsorship
Marketing Daily, Laurie Sullivan - Tuesday, January 29, 2008
[Telecom] Clear Channel and Sprint sealed the deal sometime in the fal ...
- Toyota Expands Scion Lineup In Gaia Online
Marketing Daily, Laurie Sullivan - Monday, January 28, 2008
[Automotive] Those who join virtual worlds tend to be young trendsetters th ...
- NHL All-Star Game Attracts Deep Pockets
Marketing Daily, Laurie Sullivan - Friday, January 25, 2008
[Sports] Anheuser-Busch, Bank of America, Cisco Systems, Ticketmaster, Verizon and XM Satelli ...
- Marketers Struggling With Acceptance Of Software Apps
Marketing Daily, Laurie Sullivan - Thursday, January 24, 2008
[Research] While makers are aggressively adding functions to support project management, workfl ...
- Apple Defies Slump, Reports Strong Sales, Profit
Marketing Daily, Laurie Sullivan - Wednesday, January 23, 2008
[Technology] Marketing paid off big time for Apple in the final 20 ...
- Analysts Seek 'Aha!' Moment In Super Bowl Advertising
Marketing Daily, Laurie Sullivan - Tuesday, January 22, 2008
[Research] The top vote-getter will receive the first annual Firebrand Water Cool ...
- Nintendo Launch Party Boosts Marketing For Retailers
Marketing Daily, Laurie Sullivan - Monday, January 21, 2008
[Technology] Nintendo's grandiose marketing efforts help retailers sell products, too, according ...
- How Do You Market Open-Source Applications That Are Free?
Marketing Daily, Laurie Sullivan - Friday, January 18, 2008
[Electronics]" One day we'd like to see ads for four Linux deskto ...
- Apple Brings TV Marketing Into Focus
Marketing Daily, Laurie Sullivan - Thursday, January 17, 2008
[Technology] Not much has been done to market Apple TV since ...
- With Microsoft, Firm Brings Interactivity To Retail
Marketing Daily, Laurie Sullivan - Wednesday, January 16, 2008
[Technology] Built on the Microsoft software platform, StoreXperience bills its application ...
- Pepsi Stuffs DRM-Free MP3 Giveaway In Super Bowl Ad
Marketing Daily, Laurie Sullivan - Tuesday, January 15, 2008
[Technology] Pepsi and Amazon.com have teamed up in a nearly yearlong promoti ...
- Amazon.com and Pepsi Partner For Free Download Promo
Online Media Daily, Laurie Sullivan - Tuesday, January 15, 2008
Amazon.com and Pepsi have teamed up in a nearly yearlong promotion th ...
- Look For Mini Mac, IPhone Upgrades From Macworld
Marketing Daily, Laurie Sullivan - Monday, January 14, 2008
[Technology] Bloggers suggest Apple will unveil new ads and agreements with studi ...
- Microsoft Faces Challenge Of Marketing All Of Xbox 360
Marketing Daily, Laurie Sullivan - Friday, January 11, 2008
[Electronics] Xbox fits into Microsoft's vision for connected entertainment, from Zune a ...
- At CES: Panasonic Targets Gamers With No-Lag Projector
Marketing Daily, Laurie Sullivan - Thursday, January 10, 2008
[Electronics] The projector provides general-purpose family entertainment, from watching movies to playi ...
- Sony Enters GPS Navigation Market At CES
Marketing Daily, Laurie Sullivan - Wednesday, January 9, 2008
[Electronics] But don't look for the company to market the nav-u syste ...
- HD DVD Fallout Could Create Marketing Nightmare
Marketing Daily, Laurie Sullivan - Tuesday, January 8, 2008
[Electronics] Ron Cameron, training manager at Panasonic, says that the players wi ...
- Samsung, Reactrix To Showcase Ad Platform At CES
Marketing Daily, Laurie Sullivan - Friday, January 4, 2008
[Electronics] As consumers approach the advertisement on the monitor, their position a ...
- Marketer Of The Year: AT&T
Marketing Daily, Laurie Sullivan - Wednesday, January 2, 2008
The company's ad campaigns were highly integrated, consisting of in-store, interactive a ...
- AT&T: I'm With The Rebrand
Marketing Daily, Laurie Sullivan - Wednesday, January 2, 2008
The partnership with Apple makes sense: The new AT&T wants to appe ...
- Technology Marketer Of The Year: Apple
Marketing Daily, Laurie Sullivan - Wednesday, January 2, 2008
Despite distractions, Apple pulled off successful marketing and advertising campaigns and produ ...
- Entertainment Marketer of the Year: Walt Disney
Marketing Daily, Laurie Sullivan - Wednesday, January 2, 2008
"'High School Musical' is a great example of how we've leveraged ...
- MARKETER OF THE YEAR: AT&T
Media Magazine Supplement, Laurie Sullivan - Thursday, January 31, 2008
Our marketer of the year went from Bakelite to broadband in ...
- I'm with the Rebrand
Media Magazine Supplement, Laurie Sullivan - Thursday, January 31, 2008
Shaking off more than a century's worth of dust, the country's large ...
- Entertainment MARKETER OF THE YEAR: The Walt Disney Co.
Media Magazine Supplement, Laurie Sullivan - Thursday, January 31, 2008
Once upon a time, in a land where marketers seek to tu ...
- Market Focus: Walking Spanish to the Mall
OMMA Magazine, Laurie Sullivan - Tuesday, January 29, 2008
Spanglish isn't just a romantic comedy about a woman and her daught ...