- Popularity Of Smartphones Boosts Average Cell Phone Price
Marketing Daily, Laurie Sullivan - Friday, May 30, 2008
[Telecom] Kirk Parsons, senior director of wireless services at J.D. Power a ...
- Dell Moves To Protect Brand Name After Legal Ruling
Marketing Daily, Laurie Sullivan - Thursday, May 29, 2008
[Electronics] The Albany County (N.Y.) Supreme Court found that Dell deprived custome ...
- Activision's Guitar Hero, 'Idol' Ad, Video Has Legs
Marketing Daily, Laurie Sullivan - Wednesday, May 28, 2008
[Entertainment] Amy Shea, EVP at branding firm Brand Keys, says the compa ...
- Activision's 'Guitar Hero,' 'Idol' Ad, Video Has Legs
Online Media Daily, Laurie Sullivan - Wednesday, May 28, 2008
[Gaming] The attention-getting stunt Activision pulled last week during the season fina ...
- Fandango, American Airlines, Westin In 'Sex/City' Promo
Marketing Daily, Laurie Sullivan - Friday, May 23, 2008
[Entertainment] "We expect the promotion to get a lot of word-of-mouth buz ...
- 'Super Buyers' Play Critical Role In Adoption Of New 'Toys'
Marketing Daily, Laurie Sullivan - Thursday, May 22, 2008
[Electronics] They are less influenced by television, radio or print ads, te ...
- AT&T Gets Stingy In Marketing Wi-Fi Hotspots
Online Media Daily, Laurie Sullivan - Thursday, May 22, 2008
McDonald's, Coffee Bean & Tea Leaf, Barnes & Noble and other reta ...
- Marketing Of Wi-Fi Hotspots Is No Free-For-All
Marketing Daily, Laurie Sullivan - Wednesday, May 21, 2008
[Telecom] While the news may sound good to LaptopConnect customers, many m ...
- Dell, Virgin Mobile Launch Grads, Dads Promotions
Marketing Daily, Laurie Sullivan - Tuesday, May 20, 2008
[Electronics, Telecom] Corinne Nosal, a Virgin Mobile spokeswoman, says the tour highligh ...
- Dell, Virgin Mobile Launch Grads, Dads Promotions
Online Media Daily, Laurie Sullivan - Tuesday, May 20, 2008
[Mobile] Virgin Mobile and Dell have quietly begun summer marketing programs ...
- Straw Hat Dangles Pizza In Newly Launched Video Contest
Marketing Daily, Laurie Sullivan - Monday, May 19, 2008
[Restaurants] One or more of the top videos could end up ...
- HP Inks Sponsorship Deal With Major League Gaming
Marketing Daily, Laurie Sullivan - Friday, May 16, 2008
[Electronics] HP won't try to fool anyone into thinking the "cool" a ...
- Hallmark Campaigns To 'Move Dad' In Father's Day Promo
Marketing Daily, Laurie Sullivan - Thursday, May 15, 2008
[Retail] The online and multi-city contest tour gives dads a platform ro ...
- Qwest's New Ads Put Real People 'In The Loop'
Marketing Daily, Laurie Sullivan - Wednesday, May 14, 2008
[Telecom] The first group of ads targets a general audience, putting t ...
- NHL Gives Merchandising Efforts A Push As Finals Near
Marketing Daily, Laurie Sullivan - Tuesday, May 13, 2008
[Sports] The strategy relies on pre-selling merchandise at NHL.com to capture custom ...
- Canon's Camcorder Campaign Communicates Quality
Marketing Daily, Laurie Sullivan - Monday, May 12, 2008
[Electronics] The tagline, "What video should be, finally is," not only demonstrat ...
- Nokia's Pangea Day Spotlights Products
Online Media Daily, Laurie Sullivan - Monday, May 12, 2008
[Mobile] Nokia sponsored Pangea Day 2008, a one-day global event celebrating fi ...
- Best Buy, Carphone Warehouse JV To Tap Strength Of Brands
Marketing Daily, Laurie Sullivan - Friday, May 9, 2008
[Telecom, Electronics] The Carphone Warehouse will continue to operate under the bra ...
- Nintendo's Wii Fit Campaign Is Targeted To Women
Marketing Daily, Laurie Sullivan - Thursday, May 8, 2008
[Technology] Advertising efforts, including TV and print ads, begin within the ne ...
- Yellowbook Greets The Future With New Set Of Ads
Marketing Daily, Laurie Sullivan - Wednesday, May 7, 2008
[Telecom] A focus on the future aims to communicate to consumers th ...
- Alltel Text Sweepstakes Dangles 'Circle Of Friends' Trip
Marketing Daily, Laurie Sullivan - Tuesday, May 6, 2008
[Telecom] The winner, picked at random, can choose to visit either K ...
- Alltel Celebrates Anniversary Of 'My Circle' Plan With Contest
Online Media Daily, Laurie Sullivan - Tuesday, May 6, 2008
[Mobile] Alltel Wireless plans to give one lucky My Circle subscriber ...
- 'Indiana Jones,' Blockbuster, Andretti Start Their Engines
Marketing Daily, Laurie Sullivan - Monday, May 5, 2008
[Entertainment] Aside from in-store promotions and merchandise, banner ads will begin runni ...