- In These Households, Women Are Calling the Shots
Engage:Affluent, Layton Han - Wednesday, April 24, 2013
The Luxury Institute released a report this week that identifies women n ...
- In Advertising, Stick To The Tried And True
Engage:Affluent, Layton Han - Thursday, February 28, 2013
If you look at the industry headlines these days, the majority ...
- Couch-surfing Sites Appeal Beyond Backpackers
Engage:Affluent, Layton Han - Friday, January 25, 2013
In a review of luxury travel trends, I cited unique experiences, exot ...
- Younger People, Social Media Shape Travel Trends for 2013
Engage:Affluent, Layton Han - Wednesday, December 26, 2012
When Virgin Galactic launched in 2004, I think we all knew th ...
- Sugar Plums Or Lumps of Coal? What To Make Of The Holiday Forecasts
Engage:Affluent, Layton Han - Wednesday, November 28, 2012
Reading the outlook reports for Holiday 2012 can really make your he ...
- Regain Their Loyalty: The Art Of Reactivating Dormant Luxury Buyers
Engage:Affluent, Layton Han - Wednesday, October 24, 2012
In the era of Groupon Reserve, how can luxury brands hope ...
- The New Equation: Bad Economy; Good Marketing
Engage:Affluent, Layton Han - Wednesday, September 26, 2012
Economic growth has come to a halt; incomes are flat, the G ...
- Secrets Of The Luxury Winners
Engage:Affluent, Layton Han - Wednesday, August 22, 2012
Ritz-Carlton. Omni Hotels. Alaska Airlines. Air Canada. These are the upscale bran ...
- Engaging The Affluent: Remixed
Engage:Affluent, Layton Han - Wednesday, July 25, 2012
We know where the affluent customers are. As an industry we ha ...
- Regarding HENRY: The Return Of The Newly Affluent
Engage:Affluent, Layton Han - Wednesday, June 27, 2012
The profile of the affluent customer continues to evolve. Just last Septemb ...
- Gen X: The New Luxury Buyers And How To Reach Them
Engage:Affluent, Layton Han - Wednesday, May 30, 2012
There's a new customer segment to target: Slackers. In early May, t ...
- Attracting Affluent Travelers: How The Top Destinations Do It
Engage:Affluent, Layton Han - Wednesday, April 25, 2012
Recently, Luxury Travel Magazine published a list of the top destinations f ...
- The Digital Divide, Affluent Style
Engage:Affluent, Layton Han - Wednesday, March 28, 2012
When it comes to travel brands that cater to affluent customers, there ...
- Even Affluent Customers Can't Buy Time
Engage:Affluent, Layton Han - Wednesday, February 22, 2012
If you need a few laughs today, Google "rich people problems." So ...
- Whither Mobile?
Engage:Affluent, Layton Han - Wednesday, January 25, 2012
It's hard to imagine that any brand could be holding back ...
- Big Cars And Fancy Suits: The Next Cycle
Engage:Affluent, Layton Han - Wednesday, December 28, 2011
At this point of the year, we like to prognosticate. It nev ...
- Affluent Marketing In The Post-Occupied Zone
Engage:Affluent, Layton Han - Wednesday, November 23, 2011
There has arguably been no stronger stigma attached to affluence than ...
- Stealing Affluent Branding, Fair And Square
Engage:Affluent, Layton Han - Wednesday, October 26, 2011
There was a great cartoon in The New Yorker magazine back ...
- Redefining Affluence
Engage:Affluent, Layton Han - Wednesday, September 28, 2011
Measuring the affluent customer and the view of the affluent customer ha ...
- Flexibility, Analytics And Efficiency
Engage:Affluent, Layton Han - Wednesday, August 24, 2011
It's said that bad news comes in threes. If you're marketing ...
- The Power Of The Index
Engage:Affluent, Layton Han - Wednesday, July 27, 2011
The real power comes when a digital marketing property can index i ...
- Don't Get Lazy With Affluents
Engage:Affluent, Layton Han - Wednesday, June 22, 2011
Customer lifecycle media is the antidote to complacency. And complacency will sure ...
