- In These Households, Women Are Calling the Shots
Engage:Affluent, Layton Han - Wednesday, April 24, 2013
The Luxury Institute released a report this week that identifies women not ...
- In Advertising, Stick To The Tried And True
Engage:Affluent, Layton Han - Thursday, February 28, 2013
If you look at the industry headlines these days, the majority of ...
- Couch-surfing Sites Appeal Beyond Backpackers
Engage:Affluent, Layton Han - Friday, January 25, 2013
In a review of luxury travel trends, I cited unique experiences, exotic ...
- Younger People, Social Media Shape Travel Trends for 2013
Engage:Affluent, Layton Han - Wednesday, December 26, 2012
When Virgin Galactic launched in 2004, I think we all knew that ...
- Sugar Plums Or Lumps of Coal? What To Make Of The Holiday Forecasts
Engage:Affluent, Layton Han - Wednesday, November 28, 2012
Reading the outlook reports for Holiday 2012 can really make your head ...
- Regain Their Loyalty: The Art Of Reactivating Dormant Luxury Buyers
Engage:Affluent, Layton Han - Wednesday, October 24, 2012
In the era of Groupon Reserve, how can luxury brands hope to ...
- The New Equation: Bad Economy; Good Marketing
Engage:Affluent, Layton Han - Wednesday, September 26, 2012
Economic growth has come to a halt; incomes are flat, the GDP ...
- Secrets Of The Luxury Winners
Engage:Affluent, Layton Han - Wednesday, August 22, 2012
Ritz-Carlton. Omni Hotels. Alaska Airlines. Air Canada. These are the upscale brands ...
- Engaging The Affluent: Remixed
Engage:Affluent, Layton Han - Wednesday, July 25, 2012
We know where the affluent customers are. As an industry we have ...
- Regarding HENRY: The Return Of The Newly Affluent
Engage:Affluent, Layton Han - Wednesday, June 27, 2012
The profile of the affluent customer continues to evolve. Just last September ...
- Gen X: The New Luxury Buyers And How To Reach Them
Engage:Affluent, Layton Han - Wednesday, May 30, 2012
There's a new customer segment to target: Slackers. In early May, the ...
- Attracting Affluent Travelers: How The Top Destinations Do It
Engage:Affluent, Layton Han - Wednesday, April 25, 2012
Recently, Luxury Travel Magazine published a list of the top destinations for ...
- The Digital Divide, Affluent Style
Engage:Affluent, Layton Han - Wednesday, March 28, 2012
When it comes to travel brands that cater to affluent customers, there's ...
- Even Affluent Customers Can't Buy Time
Engage:Affluent, Layton Han - Wednesday, February 22, 2012
If you need a few laughs today, Google "rich people problems." Some ...
- Whither Mobile?
Engage:Affluent, Layton Han - Wednesday, January 25, 2012
It's hard to imagine that any brand could be holding back on ...
- Big Cars And Fancy Suits: The Next Cycle
Engage:Affluent, Layton Han - Wednesday, December 28, 2011
At this point of the year, we like to prognosticate. It never ...
- Affluent Marketing In The Post-Occupied Zone
Engage:Affluent, Layton Han - Wednesday, November 23, 2011
There has arguably been no stronger stigma attached to affluence than in ...
- Stealing Affluent Branding, Fair And Square
Engage:Affluent, Layton Han - Wednesday, October 26, 2011
There was a great cartoon in The New Yorker magazine back in ...
- Redefining Affluence
Engage:Affluent, Layton Han - Wednesday, September 28, 2011
Measuring the affluent customer and the view of the affluent customer have ...
- Flexibility, Analytics And Efficiency
Engage:Affluent, Layton Han - Wednesday, August 24, 2011
It's said that bad news comes in threes. If you're marketing to ...
- The Power Of The Index
Engage:Affluent, Layton Han - Wednesday, July 27, 2011
The real power comes when a digital marketing property can index its ...
- Don't Get Lazy With Affluents
Engage:Affluent, Layton Han - Wednesday, June 22, 2011
Customer lifecycle media is the antidote to complacency. And complacency will surely ...
